Useful materials on marketing, SEO, PPC and AI
An agency fee of $600-1,500/mo isn’t just “we’ll launch the ads.” In the working cost, 40-50% goes to specialists’ salaries (strategist, media buyer, analyst), 20-25% to tools and…
73% of businesses in Ukraine measure the effectiveness of digital marketing wrong — they look at clicks and reach instead of real money. In LeadPrice practice we see…
In 60% of projects the first 2-3 months show results below forecast. A pessimistic scenario isn’t a failure, it’s a signal to change tactics. In our experience at…
Guarantees of top-3 in Google are either deception or manipulation with low-volume queries. Real SEO works over 6-12 months with projected traffic ranges (±30-40%), not exact positions. In…
TL;DR The “did SEO once and forgot it” strategy leads to a 40-70% drop in organic traffic within 6-12 months. In LeadPrice practice we’ve seen dozens of sites…
A client paid $12K for “TOP-3 in 3 months” — a year later the positions were 40-60 and traffic had fallen 23%. The real reason: SEO physically can’t…
In 2022 one of our clients — a regional clinic chain with 70% brand awareness in its city — decided to cut its SEO budget. The argument: “People…
TL;DR In February 2024 an aesthetic medicine clinic in Kyiv spent $4,200 buying “premium links from DR 40+ sites” from an SEO agency. The promise: top-3 in Google…
TL;DR Google Ads vs Meta Ads isn’t a question of “which is better,” it’s a question of “which works for your business model right now.” Over 5 years…
Local SEO isn’t just “fill in Google Business Profile and wait for calls.” In LeadPrice practice, 68% of clients in the services segment (clinics, HoReCa, local services) get…
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