Why you should not launch TikTok Ads at the start: channel prioritization
A startup aesthetic medicine clinic came to us with the request “we want TikTok Ads, the young audience is there.” Budget $800/mo, product on the market for 3…
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What to do with multiple websites: consolidation or multi-channel approach
In practice 6 out of 10 clients come with 2-5 sites living parallel lives. The question “merge or not” has no universal answer — it depends on the…
How advertising solves the problem of high refusals due to price
If 60-70% of your leads refuse with the phrase “too expensive,” the problem isn’t the price and isn’t the ad budget. In 8 out of 10 LeadPrice clients…
Do you need a CRM to track marketing effectiveness: breakdown of a real failure
In September 2023 one of our clients (a medical clinic, Kyiv) lost 847,000 UAH in net profit because they had no proper CRM. They were running Google Ads…
Why businesses lose money advertising all services at once
An aesthetic medicine clinic launched advertising for 47 services at once. Budget $2,400/mo, the result — 23 leads a month at $104 per lead in a niche where…
How ad budget scaling works: the math people ignore
An e-commerce client raised their Meta Ads budget from $1,000 to $3,000/mo (+200%), expecting three times the sales. They got +38% orders and CPO rose from $12 to…
Why Standard Shopping should launch before Performance Max in 2025
In 68% of e-commerce projects LeadPrice audited in 2023-2024, clients launched Performance Max right away — without validation through Standard Shopping first. Result: CPA higher by 35-50%, ROAS…
Real margin vs forecast: what to do when profitability misses targets
You launched ads with 40% margin forecast, after 3 months seeing 22-25%. CAC rose 30%, average check fell 18%, repeat sales miss plan. This isn’t campaign failure —…
Repeat clients vs new: how retention economics change marketing
In 2024-2025 the cost of acquiring a new customer (CAC) grew 34% on average across Ukraine because of rising bids in the Meta and Google auctions. Meanwhile, businesses…
How to advertise alcohol in Google Ads: restrictions and opportunities for Ukraine
Alcohol advertising in Google Ads in Ukraine is legal, but it operates under strict restrictions: mandatory LCR certification (Law of Ukraine No. 481), a ban on showing to…
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