“
Meta shows ROAS 4x, but in our accounting it’s actually 1.5 — who do I trust?
From conversations with store owners
Niche #2 by expertise
Revenue in your accounting system, not “ROAS 4x in Ads Manager” that somehow doesn’t match the warehouse
For online stores with real products and a live warehouse. We extract ROMI — factoring in margins, returns, and repeat purchases — not a “cheap click” in the dashboard.
Free · no obligation · a reply within 24 hours
Sound familiar?
Store owners on a discovery call tell us things like this
These quotes are from real calls with e-commerce owners. If even one sounds like yours, we speak the same language.
“
I’m spending more on ads, but revenue isn’t growing proportionally.
From conversations with store owners
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One SKU drives 60% of sales; the rest of the catalog is dead — how do I scale it?
From conversations with store owners
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Black Friday doubled our turnover, but profit dropped — discounts ate it all.
From conversations with store owners
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Retargeting shows the same ad 20 times — people burn out instead of buying.
From conversations with store owners
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Pmax cannibalizes brand queries on its own — we’re paying for people who would have bought anyway.
From conversations with store owners
Our method for this niche
LeadPrice methodology — 5 steps
Each step plugs a specific gap in the product funnel — no “let’s try another creative.”
00
Who
Product unit economics
Margin per SKU, repeat-purchase LTV, return rate, cross-sell cost. Without this, you’re measuring ROAS, not profit.
01
What
Offer per segment
New cold / repeat / abandoned cart / VIP — separate messages and creatives. Not “-10% for everyone.”
02
Why
Feed & PDP trust
Clean Meta Catalog / Google Merchant Feed. USP, reviews, shipping, warranty — on the product page, not in the footer.
03
How
Channel role allocation
Google Search — hot intent, Shopping/Pmax — catalog with brand exclusion, Meta Advantage+ — LAL/retargeting, TikTok — cold+creative.
04
Optimization
Cohort & frequency
Repeat-purchase cohort analysis, retargeting burnout control, weekly budget reallocation based on actual ROMI (not platform ROAS).
Results — before/after in numbers
Real stores. Real money in the register
Three e-commerce cases with concrete results. Details in the full case studies.
Cosmetics · Ukraine
Google Ads · Shopping · Pmax
UAH 24,500,000 in sales for a cosmetics store
Built Google Ads as a standalone revenue channel: Search + Shopping + Pmax with brand query exclusion. Revenue in accounting, not “impressions in the dashboard.”
24.5MUAH revenue from Google Ads
Shopping+ Pmax + Search
Cosmeticsniche
Apparel
TikTok Ads
12x ROAS on TikTok with a $7,000 budget
Found winning creatives + Spark Ads, drove a fashion brand to 12x ROAS on a modest budget.
12×ROAS
$7Kbudget
Fashionniche
Products · medical equipment
Google Ads · Search
ROAS 1,700% for ExpressDent
Full-scale Google Ads launch for dental equipment: UAH 89,400 ad spend → UAH 1,565,086 in revenue.
1700%ROAS (17×)
879sales
101 ₴CPL
Transparent
What’s included — no “on request”
A concrete scope of work with no vague “comprehensive proposal.” Price and timeline are agreed before we start.
01Start
Unit economics & feed audit
- Margin per SKU, repeat-purchase LTV, return rate
- Meta Catalog & Google Merchant Feed quality
02Structure
Channel roles in the funnel
- Google Search — hot intent, Shopping/Pmax — catalog
- Meta — LAL & retargeting, TikTok — cold+creative
03Meta
Meta Ads + creatives
- Advantage+ Shopping, UGC, video, catalog placements
- Audience, offer & format testing; frequency control
04Google
Google Ads + Shopping + Pmax
- Brand query exclusion from Pmax (no organic cannibalization)
- Merchant Feed quality, negative keywords, bidding
05Analytics
End-to-end analytics in accounting
- GA4 + Server-Side + CRM/1C/OpenCart/WooCommerce integration
- ROMI on actual margin, not “platform ROAS”
06Control
Weekly optimization & reporting
- Repeat-purchase cohorts, retargeting burnout, budget reallocation
- Weekly sync, monthly report with real numbers
Honesty
Who it’s for (and who it’s not)
We don’t take everyone. It saves time for both us and the client.
Our client
Worth working together- A store with real products and a live warehouse
- Revenue from UAH 400K/mo, product margin > 25%
- Ready to invest from $1,000/mo in advertising
- Has a CRM / 1C / WooCommerce / Shopify / OpenCart
- Order processing < 30 minutes on a business day
- Ready for 3–6 months of systematic work
Not our client
Better not to start- Single-item dropshipping with no margin or repeat purchases
- Product margin < 15% or not factored into the model
- Sales only via Instagram Direct with no website or checkout
- Expecting ROAS 10x from month one
- “I want it like my competitor — just copy them”
- Not willing to track revenue in accounting together with us
I wanted to leave a review. I liked that before starting they did a free detailed audit and a step-by-step growth plan for my project. Great service.
Потрібна була таргетована реклама в Мета. Команда все зробила швидко, тести пройшли успішно, зараз працюємо на постійній основі. Надійна маркетингова компанія, рекомендую
Маю мережу стоматологічних клінік, ніша непроста. Маркетингова компанія LeadPrice взяла на себе Google Ads, Мета Ads, а також SEO-оптимізацію нашого сайту. Вже стабільно 8 місяців співпраці маємо потік клієнтів, та з’явились в топі пошуку.
Set up Instagram ads brilliantly. We got targeted followers to the page at a fair price and within the required timeline. Якщо вам потрібні не просто ліди а клієнти, то раджу цю маркетингову компанію👍
The only ones who set up proper end-to-end analytics. Now we see where clients come from and where the budget goes. Thank you!
Звертались за SEO-оптимізацією в пошуковій видачі. Сайт піднявся за ключовими запитами, і ми почали отримувати більше замовлень. Дуже вдячні за експертність 👍🏻
FAQ
Frequently asked questions
How much does it cost?
Meta Ads — $600/mo, Google Ads — $700/mo, end-to-end analytics — from $4,000 one-time. Optimal e-commerce package: Meta + Google + Analytics = $1,300/mo with a bundle discount + one-time setup. Plus your ad budget.
What is the minimum ad budget?
Meta — from $500/mo, Google Shopping — from $700/mo. Together $1,200/mo on ads as a minimum for meaningful optimization data.
How long until ROAS 2+?
First campaigns with ROAS 1.5–2 — 3–6 weeks. Stable ROAS 2.5–4+ — 3 months. It’s not fast, but it’s predictable. There’s no magic from week one.
Do you build catalog feeds?
Yes — integration with WooCommerce / OpenCart / Shopify / Prom / Rozetka. Auto-sync of products → Meta Catalog + Google Merchant Center. Title, description, GTIN, availability cleanup.
What if we have dozens of SKUs in stock?
That’s actually ideal. Catalog placements + Advantage+ Shopping work best with variety. Google Pmax also loves a wide assortment.
We sell only via Instagram Direct — do we need a website?
A website is a must for scaling. Meta optimizes for “messages” — those are cheap but low-quality leads. Optimizing for “purchase” requires checkout on a website.
Recommended services
Which services work for your niche
Next step
Free audit of your store
We’ll review your current advertising, feed, and attribution. We’ll show you how much revenue you’re leaving on the table and give you a 90-day plan.
Thank you! We’ll get back to you shortly.