ROAS 5 but no money: why a “good report” ≠ profit
TL;DR A client arrives with a Meta Ads report: ROAS 5.2, spent $3,000, revenue $15,600. Looks perfect. But two months later the owner says: “there’s no money in…
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Blog · #Budget & Economy
Useful materials on marketing, SEO, PPC and AI
How much a dental appointment should really cost: real math
The cost of a patient booking in dentistry in Ukraine in 2024 ranges from 180 to 1,200 UAH depending on the region, the clinic’s positioning, and the acquisition…
Why at 15% margin ads eat all the profit — and what to do
TL;DR If your margin is 15% and your CAC (customer acquisition cost) is 12-14% of the average order, you’re working at zero or at a loss. In May…
Followers ≠ sales: how to calculate real launch ROI
An online school owner collected 2,847 followers during a launch, spent $4,200 on ads + $800 on production, and sold $340. Real launch ROI: -92%. The reason isn’t…
Is your ad budget too small: how to determine the optimal amount to start
Most businesses launch with $300-500/mo and wonder why there’s no result. The real minimum depends on your unit economics: CAC × 30-50 leads to validate the hypothesis. In…
What is included in the agency fee: service breakdown and cost transparency
An agency fee of $600-1,500/mo isn’t just “we’ll launch the ads.” In the working cost, 40-50% goes to specialists’ salaries (strategist, media buyer, analyst), 20-25% to tools and…
How ad budget scaling works: the math people ignore
An e-commerce client raised their Meta Ads budget from $1,000 to $3,000/mo (+200%), expecting three times the sales. They got +38% orders and CPO rose from $12 to…
Real margin vs forecast: what to do when profitability misses targets
You launched ads with 40% margin forecast, after 3 months seeing 22-25%. CAC rose 30%, average check fell 18%, repeat sales miss plan. This isn’t campaign failure —…
Traffic vs sales: why 50,000 visitors brought $0 revenue
In February 2023 an e-commerce project selling premium electronics got 47,300 site visitors in a month. Spend on Meta + Google Ads — $8,200. Revenue for that same…
How much a client should really cost: how to calculate CAC and LTV
Most businesses calculate CAC wrong — they take only the ad budget and divide it by the number of clients. Real CAC includes at least 7 cost items…
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