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We planned a $200K launch but ended up with $70K. Where did those 130 thousand go?
From conversations with creators and producers
Niche #6 by expertise
Partner-producer or traffic contractor for million-dollar launches
For online schools, EdTech and author courses we work in two roles: partner-producer — we build the entire funnel from offer and product to payment; or traffic contractor — we drive cold and warm traffic to your ready-made launch at $50K–$500K+.
Free · no obligation · a reply within 24 hours
Sound familiar?
Course creators and producers keep telling us the same thing
These quotes come from real calls with EdTech founders, expert course creators and producers. If even one sounds like yours — we speak the same language.
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Reg price is $2, but course payment is only 3% of those who registered. Where’s the leak?
From conversations with creators and producers
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Facebook brings cheap leads, but they never make it to the webinar. Show-up rate is 20%.
From conversations with creators and producers
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The creator is a blogger, not a marketer. I need a partner, not just an “ad person.”
From conversations with creators and producers
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Million-dollar launches come from bloggers, not me. They have something I don’t.
From conversations with creators and producers
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One cohort is being studied — three months of downtime. How do you keep a stable CAC all year?
From conversations with creators and producers
Our method for this niche
LeadPrice methodology — 5 steps
Two working models — partner-producer or traffic contractor. In either case — 5 steps that close specific funnel “gaps.”
00
Who
Product and offer breakdown
Creator, audience, course promise, price point, LTV of the next product. As a producer — we rewrite it together. As a contractor — we take it as-is and polish the LP.
01
What
Launch funnel
Webinar / auto-webinar / marathon / launch sequence. We choose the format based on course price, audience and desired launch revenue. $50K, $200K, $500K — different mechanics.
02
Why
Metrics before scaling
Reg price ≤ $3, show-up ≥ 40%, CR to payment ≥ 6%, ROAS ≥ 3×. If we don’t hit these numbers on the pilot — we don’t pour big budget. Scale only on healthy metrics.
03
How
Media mix for the launch
Meta — main cold+retarget, TikTok — Reels and younger audience, Google Search — hot intent, YouTube — trust, Telegram Ads — warm segment.
04
Optimization
LTV and next launch
Not “webinar CAC,” but “CAC → payment → LTV of the next course.” We plan the next launch on the warmed-up base — ROAS is 2–3× higher there.
Results — in numbers
Real creators and schools. Real million-dollar launches
Three cases from EdTech and author launches. Different funnel formats — from a free lesson to an auto-webinar. Details — in the full cases.
EdTech · TikTok
TikTok Ads
336 leads in 1 month with 353% ROAS for an English language school
An online school struggling because “Facebook stopped delivering cheap leads.” We built TikTok Ads with Reels creatives and a funnel via a free lesson. Result — a steady stream of students with 3.5× ROAS.
336leads/mo
353%ROAS
TikTokmain channel
EdTech · Courses
Complex
10.2× ROAS for massage training courses
Online courses with a clear seasonal pattern. We built a “free lesson → course sale” funnel — stable 10× ROAS.
10.2×ROAS
Coursesmassage
Funnelvia lesson
EdTech · Online school
Auto-webinar
Online English school via a free lesson
A funnel via a free lesson with chatbot automation — a steady stream of students with predictable CAC.
Funnelvia lesson
Autowebinar
StableCAC
Transparent
What’s included — no “upon request”
A specific scope of work without a vague “comprehensive proposal.” Price and timeline are agreed upon before we start.
01Roles
Partner or contractor
- Producer — offer, funnel, LP, sales scripts, KPI
- Contractor — media only, scaling on a ready product
02Audit
Pilot before scaling
- 2–3 week test on a small budget, collecting metrics
- If the metrics don’t add up — we bring them to standard first, then scale
03Meta+TikTok
Meta Ads + TikTok Reels
- Creatives tailored to the author persona and launch audience
- Author voice-over, UGC reviews from graduates, trial lessons
04Funnel
Webinar / auto-webinar / marathon
- Registration → reminders (email + SMS + bot) → 40–50% show-up
- Direct sale on the webinar + follow-up in chatbot + call center
05Analytics
Payment attribution in CRM
- GA4 + chatbot (Manychat/SendPulse) + CRM (GetCourse/Kwiga)
- ROI on actual payments, not on “registration CPL”
06Scale
Million-dollar launch and beyond
- We pour $30–100K/mo into a healthy funnel
- Plan for the next launches on the warmed-up base
Honesty
Who it’s for (and who it’s not)
We don’t take everyone. This saves time for both us and the client.
Our client
Worth working together- Has a course with a clear promise and a price of $200+
- Ready for a $3–30K budget for the pilot, then — scale
- Has a CRM (GetCourse/Kwiga/AmoCRM) or ready to connect one
- Has or ready to build a chatbot (Manychat/SendPulse)
- The creator is willing to record a webinar and handle objections
- Ready for a partnership role or a clear contractor KPI
Not our client
Better not to start- A course without a clear curriculum, promise and price
- No CRM — payments tracked in Google Sheets
- The creator is not willing to provide expert content
- Expecting “a million from the first launch without a pilot”
- “Do it exactly like blogger X”
- Not ready to calculate LTV and plan subsequent launches
I wanted to leave a review. I liked that before starting they did a free detailed audit and a step-by-step growth plan for my project. Great service.
Потрібна була таргетована реклама в Мета. Команда все зробила швидко, тести пройшли успішно, зараз працюємо на постійній основі. Надійна маркетингова компанія, рекомендую
Маю мережу стоматологічних клінік, ніша непроста. Маркетингова компанія LeadPrice взяла на себе Google Ads, Мета Ads, а також SEO-оптимізацію нашого сайту. Вже стабільно 8 місяців співпраці маємо потік клієнтів, та з’явились в топі пошуку.
Set up Instagram ads brilliantly. We got targeted followers to the page at a fair price and within the required timeline. Якщо вам потрібні не просто ліди а клієнти, то раджу цю маркетингову компанію👍
The only ones who set up proper end-to-end analytics. Now we see where clients come from and where the budget goes. Thank you!
Звертались за SEO-оптимізацією в пошуковій видачі. Сайт піднявся за ключовими запитами, і ми почали отримувати більше замовлень. Дуже вдячні за експертність 👍🏻
FAQ
Frequently asked questions
What is the difference between a “partner-producer” and a “contractor”?
Producer — we are responsible for the entire funnel: offer, LP, webinar script, follow-up, scale. Model — fixed fee + % of revenue. Contractor — we only drive traffic to your ready product. Model — fixed fee + ad budget.
How much does it cost?
Contracting: Meta+TikTok+Google — $1,500/mo + ad budget. Production — fixed fee from $3,000/mo + % of revenue (discussed per launch). End-to-end analytics — from $3,000 one-time.
What is the minimum ad budget for a launch?
Pilot — $3,000–5,000. Million-dollar launch — from $30K per month of acquisition. Spending less than $3K makes no sense — there won’t be enough data for optimization.
How long until the first payments?
Pilot 2–3 weeks — first payments from the webinar. Million-dollar launch — 2–3 months of preparation + 3–4 weeks of the active phase. There’s no magic from day one.
Do you build chatbots and email sequences?
Yes — Manychat/SendPulse integration with Meta/Instagram/Telegram. Automated funnels: registration → reminders → sale → follow-up → payment link.
We’re an offline school for kids. Does this work?
Yes — Meta+Google Local targeting parents, GMB for local reach in the area, webinars for parents “how to choose a course.” The working model is identical.
Recommended services
Which services work for your niche
Next step
Free diagnostic of your launch
We’ll break down the offer, funnel and pilot numbers. We’ll tell you honestly — whether you need a partner-producer or a traffic contractor, and what revenue is realistically achievable in 90 days.
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