One client pays back the annual budget: how to sell B2B through Google
In B2B sales through Google Ads the math works differently: 3 leads at $200 can produce 1 contract worth $80K that pays for 16 months of advertising. We…
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Why Standard Shopping should launch before Performance Max in 2025
In 68% of e-commerce projects LeadPrice audited in 2023-2024, clients launched Performance Max right away — without validation through Standard Shopping first. Result: CPA higher by 35-50%, ROAS…
How to advertise alcohol in Google Ads: restrictions and opportunities for Ukraine
Alcohol advertising in Google Ads in Ukraine is legal, but it operates under strict restrictions: mandatory LCR certification (Law of Ukraine No. 481), a ban on showing to…
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