6 niches where we don’t just run ads
We focus on niches where we have methodology, case studies, and unit economics expertise. This is where we deliver results fastest — not “cheap leads,” but a system with predictable ROI.
We go deep into the niche, not wide across channels
We break down the ICP to the customer’s exact words. We craft the offer around the desired outcome, not the product. We optimize ROI at the business level, not “cheap leads.” This is the foundation of our work in every niche below.
Clinics & Dentistry
What hurts the owner
Patients are expensive, and marketing “looks like advertising” — lots of leads that never make it to the chair. Ads “push discounts” instead of speaking to the patient’s pain. Staff wastes time on unqualified inquiries instead of working.
What we do
We break down the ICP to the patient’s exact words (“at my age, I shouldn’t be walking around with a gap like this”). We build the offer around the desired result, not the procedure. We optimize for appointment bookings — not clicks.
- Meta Ads + Google Ads for specific procedures
- End-to-end analytics from click to patient
- A/B testing creatives with UGC and before/after
- Optimization for patient CPA, not CPL
E-commerce Stores
What hurts the owner
“I’m pouring 200k into ads and ROAS is dropping.” Dashboards are scattered, unit economics is unclear. The team is working, but revenue is flat. You hire marketers — they can’t deliver.
What we do
We don’t optimize for “cheap leads.” We build a controllable system with transparent unit economics. First we digitize the funnel, then we scale what works. You step out of operations.
- Meta + Google + TikTok by SKU / category
- LTV, CAC, ROAS digitized in a single dashboard
- Creative work: UGC + refills + seasonal campaigns
- Optimization for ROI at the business level
Manufacturing (B2B)
What hurts the owner
Long deal cycle + large ticket — “more leads” doesn’t work. Furniture, paving, panels, equipment: buyers search for months, comparing dozens of suppliers. Sales can’t see lead sources.
What we do
Long cycle = multichannel funnel with nurturing. Google + SEO (hot demand) + Meta (retargeting) + content. End-to-end analytics on every lead — from click to contract.
- Google Ads + SEO for B2B queries
- End-to-end analytics from Meta/Google to CRM
- Content for nurturing procurement teams
- Optimization for SQL and contracts, not MQL
HoReCa (Restaurants, Cafes, Hotels)
What hurts the owner
Occupancy is uneven, loyalty is low — a guest comes once and disappears. Ads don’t account for season and day of the week. There’s no visibility into the cost of acquiring a new vs. returning guest.
What we do
Flexible media mix by season, day of the week, and each venue individually. We work on both new guests and repeat guest LTV. Offer personalization by audience type (romantic date vs. corporate event vs. family outing).
- Meta Ads + local geo-targeting
- Review management (Google, TripAdvisor)
- Retargeting past guests + email/SMS
- Optimization for occupancy and LTV
Real Estate
What hurts the owner
Leads are expensive, conversion to viewings is low. Buyers take a long time to decide, comparing 10 properties. Developers spend budget on unqualified inquiries — “just looking.”
What we do
Separate funnels by buyer type (investor vs. own home vs. commercial). Quality segmentation by floor area / floor level / budget. Nurturing with content before the viewing, not “call the next day.”
- Google Ads + Meta by buyer segment
- Lead magnets: floor plans, installment plans, virtual tour
- Retargeting by consideration stage
- Optimization for viewing bookings, not form fills
Education & Courses
What hurts the owner
Selling a $500 course head-on doesn’t work. A funnel through free content (webinar / lesson / marathon) requires a tech stack and content. Lots of webinar leads — few purchases.
What we do
We build a funnel from free content to sale: ads → free lesson/webinar → email/chatbot nurturing → purchase. Optimization not “per registration,” but “per course purchase.”
- Meta + TikTok + Google for registrations
- Email/chatbot automated nurturing funnel
- Creative optimization for sales conversion
- ROI at the cost per purchase level, not CPL
Your niche isn’t in focus — that’s not a “no”
These 6 niches are where we have the most methodology and case studies. But over 5 years we’ve worked with 250+ businesses across dozens of niches. Tell us about your business — we’ll give you an honest answer on whether we can help.
Get a free audit for your niche
We’ll review your funnel, unit economics, and channels. We’ll tell you specifically what will work in your niche.