Google catches, Meta creates: why an online store needs both channels
TL;DR Google Ads works with people who are already searching for your product. Meta Ads shows the product to people who don’t yet know they need it. In…
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Blog · #E-commerce
Useful materials on marketing, SEO, PPC and AI
Repeat buyers — the cheapest traffic: retention for e-commerce
The average e-commerce spends $8–15 to acquire a new customer and $2–4 to bring back an existing one. When your LTV/CAC is below 3, the problem isn’t traffic…
Case: ROAS 19 and 24.5M revenue from 1.2M budget in cosmetics
Over 12 months of working with a Ukrainian cosmetics brand we achieved a ROAS of 19.04 on Meta Ads and generated 24.5M UAH in revenue on an ad…
How to manage ads for a dynamic assortment that changes daily
TL;DR If your product range changes every day — stock, prices, new items — managing advertising by hand turns into hell. In LeadPrice practice 6 out of 10…
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