One client pays back the annual budget: how to sell B2B through Google
In B2B sales through Google Ads the math works differently: 3 leads at $200 can produce 1 contract worth $80K that pays for 16 months of advertising. We…
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Useful materials on marketing, SEO, PPC and AI
SEO for a manufacturer: why one query in TOP pays back a year of work
Manufacturers look to SEO as “one more lead channel” and get 3-4 leads a year on an $800/mo budget. The reason: agencies optimize for traffic, not for deals.…
Catalog landing page: how to collect wholesale leads in exchange for the price list
A classic B2B catalog landing page with a “leave your email → get the price list” form converts at 3-7% in weak implementations and 12-18% in good ones.…
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