One client pays back the annual budget: how to sell B2B through Google
In B2B sales through Google Ads the math works differently: 3 leads at $200 can produce 1 contract worth $80K that pays for 16 months of advertising. We…
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Useful materials on marketing, SEO, PPC and AI
Catalog landing page: how to collect wholesale leads in exchange for the price list
A classic B2B catalog landing page with a “leave your email → get the price list” form converts at 3-7% in weak implementations and 12-18% in good ones.…
SEO for a manufacturer: why one query in TOP pays back a year of work
Manufacturers look to SEO as “one more lead channel” and get 3-4 leads a year on an $800/mo budget. The reason: agencies optimize for traffic, not for deals.…
Partner vs contractor: what is the difference for your business
A contractor executes a brief for $500/mo and leaves after 3-6 months, when the traffic doesn’t convert. A partner digs into the business model, takes on part of…
AI in targeting 2026: why audience depth matters more than clicks
By 2026 AI in Meta, Google and TikTok Ads will change targeted advertising radically. Classic metrics — CPC, CTR, the number of clicks — are losing their predictive…
End-to-end analytics: when you need it and when it is a money sink
End-to-end analytics isn’t a must-have for every business. In LeadPrice practice 4 out of 10 clients who want to “set up end-to-end tracking” aren’t actually ready for it…
SEO or PPC: which to launch first depending on your revenue
The question “SEO or PPC” has exactly one correct answer — it depends on your current revenue. If you’re at $0-5K/mo, PPC will bring the first money in…
How we decline clients — and why it benefits both sides
LeadPrice deliberately declines 8 of 10 incoming inquiries. Over 5 years we’ve developed a 7-point checklist that shows whether a project will work or not. Our latest declination…
When to expect first results from ads: realistic timelines by channel
Meta Ads delivers the first leads in 7-14 days, but stable economics only after 4-6 weeks. Google Ads shows results in 2-3 weeks for Search, 4-8 weeks for…
Is your ad budget too small: how to determine the optimal amount to start
Most businesses launch with $300-500/mo and wonder why there’s no result. The real minimum depends on your unit economics: CAC × 30-50 leads to validate the hypothesis. In…
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