Followers ≠ sales: how to calculate real launch ROI
An online school owner collected 2,847 followers during a launch, spent $4,200 on ads + $800 on production, and sold $340. Real launch ROI: -92%. The reason isn’t…
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Blog · #Info Business
Useful materials on marketing, SEO, PPC and AI
Conversion to payment 20%: traffic or sales team?
TL;DR If your lead→payment conversion falls below 20%, the problem isn’t the traffic. In 73% of such cases we diagnose a failure at the lead-handling or deal-closing stage.…
How many students your team can realistically handle: calculating the limit before running ads
In 6 out of 10 education projects that come to us asking to “increase lead flow”, the real problem isn’t lead volume — it’s that the team physically…
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