AI in targeting 2026: why audience depth matters more than clicks
By 2026 AI in Meta, Google and TikTok Ads will change targeted advertising radically. Classic metrics — CPC, CTR, the number of clicks — are losing their predictive…
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Useful materials on marketing, SEO, PPC and AI
Why AI content for link building does not harm rankings: LeadPrice methodology
In 2024, 67% of SEO specialists use AI to generate content for link building (Ahrefs data). Google has officially stated that AI content doesn’t violate its Guidelines if…
Why dental clinics need to be present in AI search results in 2026
In December 2024 ChatGPT launched real-time search, Perplexity processes 100M+ queries a month, Google is integrating AI Overviews into 40% of commercial queries. For dental clinics this means…
SEO in 2026: what changed and how to adapt
Огляд ключових змін в SEO — AI-пошук, нові алгоритми Google та практичні поради для бізнесу
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