Why advertising all services at once kills conversion: a case study of failure
An aesthetic medicine clinic with $85K/mo in revenue launched a Meta Ads campaign with 8 services in a single ad. Within 6 weeks they’d spent $4,200 on advertising,…
Blog
Blog
Useful materials on marketing, SEO, PPC and AI
AI in targeting 2026: what will change and why depth matters more than clicks
Over the last 18 months Meta and Google have updated their targeting algorithms 23 times. In 2026 these platforms will finally switch from the logic of “show it…
How to reduce business dependency on one supplier through marketing
In 40% of Ukrainian businesses LeadPrice worked with over the past 2 years, critical dependency on one supplier created risk of losing 60-80% revenue within a month. Marketing…
Traffic vs sales: why 10,000 visitors brought zero clients
In March 2024 an aesthetic medicine clinic from Kyiv spent $2,400 on Google Ads and Meta, got 10,247 clicks to its site, and sales — 0. Literally zero…
Does small business need ads: analysis of a mistake across 8 locations
The owner of a local service business with 8 rooms across 5 cities lost $12,000 in 12 months because he decided that “advertising for a small business is…
Why repeat clients matter more than new ones and how to account for it in marketing
In 2024 the average CAC (customer acquisition cost) in e-commerce rose 67% compared to 2021, and in the B2B segment by 82%. Meanwhile retaining an existing client costs…
Why Standard Shopping is better launched before Performance Max
Over the last 18 months we at LeadPrice have seen a consistent picture: 6 out of 10 e-commerce clients come to us after a failed Performance Max launched…
Real margin vs forecast: what to do if actual margin is lower
In 4 out of 10 projects that come to us after another agency, the owner says the same thing: “There’s traffic, there are sales too, but the money…
Google Ads vs Meta Ads: a framework for choosing the right channel for your business
Over 5 years of working with 250+ clients, we at LeadPrice have seen the same mistake in 6 out of 10 businesses: they launch Google Ads or Meta…
Why AI-generated content for link building does not harm SEO
In June 2024 one of our e-commerce clients ordered 50 guest posts to strengthen their category pages. Budget $2,400, deadline 3 weeks. The contractor used GPT-4 to write…
Зв'яжіться з нами
Want more clients?
Leave a request — we'll do a free analysis of your business
Дякуємо! Ми зв'яжемося з вами найближчим часом.