Performance + brand awareness

Leads from YouTube and growing brand awarenesswithout “upload a video and forget it”

For brands with a longer sales cycle and expert services that want to influence the client at an early stage of the decision.

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Sound familiar?

Clients come to us with these phrases

“We were thinking of moving toward the trending platforms — YouTube and TikTok.”

“From Facebook — 0 conversions into sales, 130 followers for $200.”

“The key task is still to lift traffic.”

“We’re at the first stage, we need to get a return on a trending product.”

“The creatives look tasty, the strategy looks tasty, but we’ve seen all of this before.”

“We’re not some info-gypsy project.”

Why “the old way” doesn’t work

What we stand against

Just posting a Facebook video

YouTube is a different audience and viewing psychology. Meta videos don’t work here. The first 5 seconds are what matters.

Betting on TrueView alone

TrueView In-Stream gives lots of views, few clicks. Without Bumper Ads + In-Feed + Shorts the funnel is incomplete.

Ads with no funnel structure

Awareness → Consideration → Conversion — these are different creatives, different objectives, different campaigns.

Performance Max with YouTube and no data

Google Ads will throw the budget at YouTube without proper conversions — ROAS will fall several times over.

Our method

The LeadPrice YouTube System — 5 steps

Not “upload a video, let’s see.” This is a systematic funnel from awareness → conversion.

01

A strategy by funnel stage

Awareness (6-sec Bumper) → Consideration (In-Stream) → Conversion (Discovery, Shorts).

02

Analytics and attribution

Enhanced Conversions + view-through conversions. We measure YouTube’s real contribution to sales.

03

A creative funnel

A 6s Bumper (hook), a 30s In-Stream (the story), a 15s Short (call to action). Not one video but a system.

04

Precise targeting

Custom Intent Audiences, In-Market, Life Events, Placements. Not “everyone 25-45.”

05

Optimization and scale

Weekly testing of creatives, audiences, placements. Scaling the winners.

Time to a stable result

The first conversions — 4-8 weeks. A stable contribution to the funnel — 3 months.

Transparent

What’s usually included

This is an indicative list — the exact scope is adapted to your project and approved at the diagnostic.

  • Immersion in your business, products and audience; defining the KPIs (View Rate, CTR, Conv Rate, CPA)
  • Detailed audience segmentation (In-Market, Affinity, Custom Intent)
  • Project Vision — an ad funnel strategy with a choice of formats (6s Bumper, Shorts, In-Stream)
  • Creating and fixing the project map (brief, procedures, content folder)
  • Building campaigns according to the ABCD framework and YouTube specifications
  • Continuous monitoring and optimization of the campaigns throughout the month
  • A/B testing of ads and audiences
  • Technical recommendations for the website / landing pages
  • Quick calls with the project manager (as needed)
  • Weekly and monthly reporting
  • Billed separately: video creative production, SEO, end-to-end analytics, website development
Honesty

Who it fits (and who it doesn’t)

We don’t take everyone — that’s our filter. It’s faster that way for both you and us.

Our client

  • A product with a longer sales cycle (a 2-8 week decision)
  • A budget from $1,000/mo on YouTube (for a full test)
  • Ready to produce video (or you have your own production)
  • Expert services (lawyers, doctors, education, SaaS)
  • A brand building awareness — not only conversions

Not our client

  • A very cheap product (a ticket under $30) — the unit economics won’t carry it
  • No way to create video
  • Instant conversion needed — YouTube works on warming up
  • A budget under $500 — there won’t be objective data
  • A very narrow regional niche (under 100,000 users)
What clients say

Real reviews on Google Business

Not self-written. Google Reviews right on the page.

Google Business Profile

What people say about us on Google

4.7 7 Google reviews
Вероніка Хромова
8 d ago

I wanted to leave a review. I liked that before starting they did a free detailed audit and a step-by-step growth plan for my project. Great service.

Dasha Zrada
16 d ago

Потрібна була таргетована реклама в Мета. Команда все зробила швидко, тести пройшли успішно, зараз працюємо на постійній основі. Надійна маркетингова компанія, рекомендую

Olena Kotvitska
4 mo ago

Маю мережу стоматологічних клінік, ніша непроста. Маркетингова компанія LeadPrice взяла на себе Google Ads, Мета Ads, а також SEO-оптимізацію нашого сайту. Вже стабільно 8 місяців співпраці маємо потік клієнтів, та з’явились в топі пошуку.

Oleh Fatieiev
4 mo ago

Set up Instagram ads brilliantly. We got targeted followers to the page at a fair price and within the required timeline. Якщо вам потрібні не просто ліди а клієнти, то раджу цю маркетингову компанію👍

Anna Talalaieva
5 mo ago

The only ones who set up proper end-to-end analytics. Now we see where clients come from and where the budget goes. Thank you!

Inna Karpliuk
5 mo ago

Звертались за SEO-оптимізацією в пошуковій видачі. Сайт піднявся за ключовими запитами, і ми почали отримувати більше замовлень. Дуже вдячні за експертність 👍🏻

FAQ

Frequently asked questions

How much does it cost?

YouTube Ads — $700/mo. Package discount: the second service -$200, the third -$100 off the bill. Plus video production (separately) — $500-1,500 per video package.

How long until results?

The first conversions — 4-8 weeks. YouTube’s stable contribution to the funnel — 3 months. YouTube works on warming up — it isn’t an instant channel.

Do you shoot the videos?

No, we don’t shoot. We write the briefs and scripts and work with the production team. We can recommend proven partners.

What’s the minimum budget?

For a full test — $1,000/mo for 4-8 weeks. A smaller budget won’t give enough data for optimization.

Does YouTube work for a local business?

Yes, with limitations. It’s effective for expert services (dentists, lawyers, cosmetologists). For an ordinary store it’s cheaper to start with Meta / TikTok.

What about Performance Max?

We use it only if the account has quality conversions. Otherwise PMax spends the budget on low-quality YouTube placements.

How much does YouTube advertising cost?

The minimum for a test — $500/mo, for a system — $1,000–2,000/mo. CPV in Ukraine is 1–5 UAH, in the USA/Europe $0.02–0.10. TrueView In-Stream — you pay only if 30+ seconds were watched. Formats: In-Stream, Shorts, Display, In-Feed.

What tasks does YouTube Ads suit?

Best for: brand awareness (cheap reach), launching a new product (demos), info-business and education (explainer videos), local business (regional targeting). For “right here, right now” direct sales it’s weaker than search ads, but for warming up — a top channel.

Do you have experience advertising medical services?

Yes. Dentistry, cosmetology and clinics work well with YouTube. Formats: a procedure demo, the doctor’s story, a patient testimonial. Our cases — Beladent (5,352 inquiries), Raiden (508 conversions), Yeremchuk Dental (632 route requests from GMB).

Pricing

How much does it cost

Starting from

$700/mo

Final price depends on niche, competition, and project scope. We'll discuss exact numbers at the first meeting.

Get a quote →

What's included

  • Placement strategy
  • Campaign setup
  • Audience targeting
  • CPV optimization
  • Reporting
Next step

Get a personal plan for YouTube Ads

A 30-minute diagnostic: we’ll tell you whether YouTube will work for your product, how much budget you need and what type of creatives.

Not ready for a call? Just ask a question:

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