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Leads from the form are mostly individuals. Wholesale buyers don’t buy that way.
From conversations with manufacturing owners
Niche #3 by expertise
Wholesale B2B sales and dealer network development, not “100 leads in a form”
For manufacturers with long deal cycles, dealer channels, and wholesale B2B clients. We deliver qualified inquiries at a predictable cost — not “cheap leads” from individuals who never buy.
Free · no obligation · a reply within 24 hours
Sound familiar?
Manufacturers on a diagnostic call say this every time
These quotes come from real calls with factory and B2B manufacturing owners. If even one sounds like yours — we speak the same language.
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Dealers get inquiries from us, sell — and don’t pay royalties.
From conversations with manufacturing owners
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A wholesale deal takes 2–4 months. How do you measure the cost of a lead that becomes a contract a quarter later?
From conversations with manufacturing owners
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Our SKU menu has 3,000 items — why would all of them need advertising?
From conversations with manufacturing owners
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We built a great website, but competitors on Prom/Rozetka are stealing the organic traffic.
From conversations with manufacturing owners
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The market is narrow, LAL doesn’t work — and Google on broad queries brings junk.
From conversations with manufacturing owners
Our method for this niche
The LeadPrice methodology — 5 steps
Each step closes a specific gap in the B2B funnel, rather than “let’s add one more campaign.”
00
Who
Deal unit economics
Average order value, margin by category, cycle length, conversion by dealer channel. Without this we measure CPL, not profit.
01
What
Offer per segment
Direct wholesale B2B buyer, new regional dealer, existing dealer with upsell, end consumer — separate messages and landing pages. Not “the same form for everyone.”
02
Why
Trust on PDP and site
Certificates, ISO/CE/national standards, real workshop photos, technical specs in PDF. Without this a procurement manager won’t reach out even from the #1 SERP result.
03
How
Channel role distribution
Google Search on specific SKUs/specs, Pmax only on branded B2B catalogs, LinkedIn for procurement managers, remarketing segmented by industry.
04
Optimization
Deal attribution in ERP/1C
Not “form → lead,” but “form → proposal → deal in ERP.” Only this way can you see the real CAC and LTV of a distributor.
Results — in manufacturing numbers
Real factories. Real contracts
Three B2B/manufacturing cases with concrete numbers. Details are in the full case studies.
Manufacturing · Industrial flooring
Google Ads · Search + Pmax
ROAS 2367% for industrial floor coatings
Built Google Ads campaigns for wholesale B2B procurement of industrial projects: exact spec-based queries, exclusion of individual consumers, deal attribution via CRM. Instead of “cheap leads” — real wholesale inquiries with large order values.
2367%ROAS (23×)
B2Bprocurement, not individuals
Ind. flooringniche
Manufacturing · Houses
Google Ads · Complex
ROAS 1266% for wooden house construction
A premium house manufacturer with a long deal cycle. We built a funnel from the first click to the contract with attribution tracked over 3–4 months.
1266%ROAS (12.7×)
Prem.segment
Long cycle3–4 mo.
Manufacturing · Panels
Google Ads · B2B
ROAS 275% for a panel and cement manufacturer
A B2B manufacturer with a dealer network. We separated hot Search targeting SKUs and Pmax only on the company’s own catalog — CPL dropped by three times.
275%ROAS
Dealersmain channel
−67%CPL
Transparent
What’s included — no “upon request”
A concrete scope of work without vague “comprehensive proposals.” Price and timeline are agreed before we start.
01Start
Deal economics audit
- Average order value, margin, B2B cycle length
- Competitive dealer channel analysis
02Structure
Channel roles in B2B
- Google Search — hot intent, Pmax — branded catalogs
- LinkedIn/email — direct procurement contacts
03Meta
Meta Ads for B2B
- Remarketing segmented by industry
- LAL on existing B2B clients (not “all searchers”)
04Google
Google Ads targeting SKUs/specs
- Search on specific SKUs, specs, categories
- Pmax only on the company’s own B2B catalog, exclusion of individuals
05Analytics
End-to-end attribution in ERP/1C
- GA4 + Server-Side + CRM/ERP integration
- ROI based on actual deals, not “CPL from a form”
06Control
Monthly optimization and reporting
- Sales-cycle cohort, lead quality by industry
- Sync with the sales team, monthly report with deals
Honesty
Who it’s for (and who it’s not)
We don’t take everyone. This saves time for both us and the client.
Our client
Makes sense to work together- A manufacturer with a real factory/workshop and B2B clients
- Revenue from UAH 1M/mo, margin > 20% on B2B deals
- Ready to invest from $1,500/mo in advertising
- Has a CRM/ERP/1C system for deal attribution
- Sales team processes leads in < 24 hours
- Ready for a 4–6 month B2B deal cycle
Not our client
Better not to start- Dropshipping or resale without own manufacturing
- Margin < 15% or no margin in the model
- Only on Prom/Rozetka without a company website
- Expecting B2B deals within 1–2 weeks
- “I want it like my competitor — just do the same”
- Not willing to track revenue in ERP together with us
I wanted to leave a review. I liked that before starting they did a free detailed audit and a step-by-step growth plan for my project. Great service.
Потрібна була таргетована реклама в Мета. Команда все зробила швидко, тести пройшли успішно, зараз працюємо на постійній основі. Надійна маркетингова компанія, рекомендую
Маю мережу стоматологічних клінік, ніша непроста. Маркетингова компанія LeadPrice взяла на себе Google Ads, Мета Ads, а також SEO-оптимізацію нашого сайту. Вже стабільно 8 місяців співпраці маємо потік клієнтів, та з’явились в топі пошуку.
Set up Instagram ads brilliantly. We got targeted followers to the page at a fair price and within the required timeline. Якщо вам потрібні не просто ліди а клієнти, то раджу цю маркетингову компанію👍
The only ones who set up proper end-to-end analytics. Now we see where clients come from and where the budget goes. Thank you!
Звертались за SEO-оптимізацією в пошуковій видачі. Сайт піднявся за ключовими запитами, і ми почали отримувати більше замовлень. Дуже вдячні за експертність 👍🏻
FAQ
Frequently asked questions
How much does it cost?
Google Ads — $700/mo, end-to-end analytics — from $4,000 one-time. Optimal package for B2B manufacturing: Google + LinkedIn + Analytics = $1,500/mo with a bundle discount + one-time setup. Plus the advertising budget.
What is the minimum advertising budget?
Google Search for B2B — from $800/mo, Pmax — from $500/mo. Together $1,300/mo on ads as a minimum for objective B2B optimization data.
How long until the first contracts?
First qualified leads — 3–6 weeks. First real contracts — 3–5 months due to the long B2B cycle. It’s not fast, but it’s predictable.
Do you run LinkedIn campaigns?
Yes — LinkedIn Ads Manager for direct procurement contacts, targeting by job title (Head of Procurement, R&D), industry, company size. Plus InMail campaigns.
What if we have 3,000 SKUs?
That’s normal for B2B. We cluster them: top 20% of SKUs by revenue → Search campaigns, the rest → catalog in Pmax with exclusion of individuals.
We only sell through dealers — why advertise?
Advertising generates “inquire at dealer X” requests, which stabilizes your dealer channel. Plus direct B2B deals with new clients. Without advertising, the dealer loses interest.
Recommended services
Which services work for your niche
Next step
Free audit of your manufacturing business
We’ll review your current advertising, dealer funnel, and deal attribution. We’ll show you how many contracts you’re leaving on the table, and provide a plan for 90 days.
Thank you! We will get back to you shortly.