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The form brings leads at $2, but none of them book. They’re just “browsing.”
From conversations with developers and agencies
Niche #5 by expertise
Sold apartments and houses, not “we brought you leads”
For developers, residential complexes, and real estate agencies that want to measure marketing in signed contracts. We work side by side with your sales team — from the first click to reservation and to the notary. Attribution to real deals, not “CPL from a form.”
Free · no obligation · a reply within 24 hours
Sound familiar?
Developers and agencies often confuse leads with sales
These quotes are from real calls with residential complex owners and agencies. If even one sounds like yours — we speak the same language.
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Calls aren’t tracked in the form — we don’t know which campaign the hot client came from.
From conversations with developers and agencies
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A competitor with a lower price per sqm takes all the Instagram traffic.
From conversations with developers and agencies
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Google Ads is expensive, and Meta brings people who “aren’t buying anything yet.”
From conversations with developers and agencies
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People browse the website for months and buy after 20 touchpoints. How do you attribute that?
From conversations with developers and agencies
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The market is in a downturn, but marketing budgets are fixed. Where should we invest them?
From conversations with developers and agencies
Our method for this niche
LeadPrice Methodology — 5 steps
Each step closes a specific “gap” in the real estate funnel — not “let’s make another banner.”
00
Who
Unit economics of the deal
Average ticket, margin per section, cycle length (2–6 months), real conversion lead→reservation→contract. Without this, we’re counting CPL, not sold square meters.
01
What
Offer by segment
Young buyers getting their first place — a separate message. A family with a child — a different one. An investor — a third. VIP penthouse — a fourth. Each segment leads to its own LP and its own call script.
02
Why
Sales team and script
Together with the sales department, we rewrite the first-call script, listen to recordings, and improve the quality score. Without this, the lead burns out in the manager’s hands within 3 minutes.
03
How
Channel roles in the funnel
Google Search — hot intent (“residential complex + district”), Pmax — exclude generic queries, Meta — awareness + retargeting by segment, YouTube — 3D tour of the complex and resident reviews.
04
Optimization
Attribution to the contract
Not “form → lead,” but “call from campaign X → reservation → 15% → contract → notary.” Only this way can you see the real CAC per square meter and campaign ROI — not “impressions in the dashboard.”
Results — in numbers
Real residential complexes. Real sold apartments
Three real estate cases with specific numbers. Details are in the full case studies.
Real Estate · Residential Complex
Google Ads · Search
Effective Google Ads advertising for a residential complex in Kyiv
A developer with the problem “the form generates leads that don’t book.” We built Google Ads around hot intent with call tracking and attribution to reservations. Instead of “cheap leads” — real reserved apartments.
Google Adsprimary channel
Kyivlocation
CTR highhot intent
Residential Complex · Meta Ads
Meta · 14 segments
Leads at $1.95 for RC “Lypovi Rosy”
We built 14 audience segments — from young first-time buyers to investors. Each segment got a separate creative and message. Leads 3× cheaper than the market average.
$1.95cost per lead
14segments
Metaprimary channel
Residential Complex · Audit
Google + Meta
Audit and improvement of advertising effectiveness for RC “Kviten”
A developer with an ad budget that was “just being spent.” We conducted an audit, revealed gaps in attribution — followed by optimization across all channels.
Auditformat
ROI ↑after optimization
RCniche
Transparent
What’s included in the work — no “upon request”
A specific scope of work without a vague “comprehensive proposal.” Price and timeline are agreed before we start.
01Start
Funnel audit: lead→contract
- Average ticket, margin per section, conversion lead→reservation→notary
- Sales team audit: scripts, response time, follow-up chain
02Sales
Working with the sales department
- We rewrite first-call scripts together
- We listen to recordings and bring the quality score to 70+
03Meta
Meta Ads + segmentation
- 14+ segments (young buyers, families, investors, VIP)
- Creatives for each segment, 3D tours, resident UGC
04Google
Google Ads + call tracking
- Search for “residential complex + district,” exclusion of generic queries
- Ringostat/CoMagic — each campaign gets its own number
05Analytics
Attribution to the contract
- GA4 + call tracking + CRM (AmoCRM/Bitrix24)
- ROI on signed contracts, not “CPL from a form”
06Control
Weekly optimization + sync
- Cohort analysis by section, lead quality by channel
- Weekly sync with sales, breakdown of “why the lead didn’t buy”
Honesty
Who it’s for (and who it’s not)
We don’t take everyone. This saves time for both us and the client.
Our client
Worth working together- A developer with a real project under construction
- Revenue from 5M UAH/month, has a CRM (AmoCRM/Bitrix)
- Ready to invest from $2,000/month in advertising
- Has call tracking or ready to set it up
- Sales team processes leads in < 4 hours
- Ready for 3–6 months before first reservations from ads
Not our client
Better not to start- Resale only, no own project
- No CRM — leads are in a notebook
- You ignore incoming calls for more than a day
- You expect reservations in the first month of advertising
- “I want it like the competitor with RC X”
- Not ready to track the funnel together with us
I wanted to leave a review. I liked that before starting they did a free detailed audit and a step-by-step growth plan for my project. Great service.
Потрібна була таргетована реклама в Мета. Команда все зробила швидко, тести пройшли успішно, зараз працюємо на постійній основі. Надійна маркетингова компанія, рекомендую
Маю мережу стоматологічних клінік, ніша непроста. Маркетингова компанія LeadPrice взяла на себе Google Ads, Мета Ads, а також SEO-оптимізацію нашого сайту. Вже стабільно 8 місяців співпраці маємо потік клієнтів, та з’явились в топі пошуку.
Set up Instagram ads brilliantly. We got targeted followers to the page at a fair price and within the required timeline. Якщо вам потрібні не просто ліди а клієнти, то раджу цю маркетингову компанію👍
The only ones who set up proper end-to-end analytics. Now we see where clients come from and where the budget goes. Thank you!
Звертались за SEO-оптимізацією в пошуковій видачі. Сайт піднявся за ключовими запитами, і ми почали отримувати більше замовлень. Дуже вдячні за експертність 👍🏻
FAQ
Frequently asked questions
How much does it cost?
Google Ads — $700/month, Meta Ads — $700/month, end-to-end analytics with call tracking — from $5,000 one-time. Optimal package for a residential complex: Google + Meta + Call tracking + Analytics = $2,000/month with a bundle discount + advertising budget.
What is the minimum advertising budget?
Meta — from $700/month, Google Search — from $1,000/month. Together $1,700/month for advertising as the minimum for objective optimization data in real estate.
How long until first reservations?
First qualified leads — 2–4 weeks. First real reservations — 3–5 months due to the long cycle. It’s not fast, but it’s predictable.
Do you do call tracking?
Yes — we set up Ringostat, CoMagic, or Binotel. Each campaign gets its own number, calls are automatically tracked in the CRM with UTM tags.
What if the real estate market is in a downturn?
A downturn is the time to fight for every client who is buying. Optimizing channels for hot intent, reducing awareness spend — ROI actually improves.
We sell through realtors — why do we need advertising?
Advertising generates potential clients, realtors close the deals. Without advertising, a realtor works only with the existing base — it runs out quickly.
Recommended services
Which services work for your niche
Next step
Free funnel audit: lead→contract
We’ll analyze not just your advertising, but also the first-call scripts, response time, and follow-up chain. We’ll show you how many sold apartments you’re leaving on the table and give you a 90-day plan.
Thank you! We will contact you shortly.