How marketing reduces business dependence on a single supplier
Dependence on one supplier isn’t only the risk of a terminated contract. It’s a loss of control over pricing, timelines, quality and growth strategy. In LeadPrice practice 4…
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Blog · #Strategy
Useful materials on marketing, SEO, PPC and AI
What to do if competitors are also actively advertising
When every competitor is advertising actively, 90% of businesses do one thing — raise their bids in the auction. That’s the fastest way to burn a budget. At…
Why focus on one service brings more leads than a catalog “for everyone”
TL;DR Businesses lose 40-60% of potential conversions when they try to advertise their entire range at once. At LeadPrice we’ve seen this in 8 out of 10 clients…
How to track calls and offline conversions from ads: a working framework
In 68% of businesses running online advertising, part of the conversions come through phone calls — but most can’t see which channel/campaign/ad brought them. The result: you spend…
SEO for a well-known brand: why it is not a waste of money
In 2023 one of our clients in B2B manufacturing lost ₴2.8M in potential profit over 9 months because of one belief: “Everyone knows us already, SEO is for…
Site conversion 0.5%: when to fix the site, not pump traffic
A client came with a 0.5% site conversion and the request “give us more traffic.” In 3 months they burned $8,400 on ads and got 84 requests instead…
ROAS 5 but no money: why a “good report” ≠ profit
TL;DR A client arrives with a Meta Ads report: ROAS 5.2, spent $3,000, revenue $15,600. Looks perfect. But two months later the owner says: “there’s no money in…
Why your clinic has leads but few bookings: 5 holes in the funnel
Your clinic spends 15-30K UAH/mo on advertising, the leads come in — 80-120 a month. But only 40-50 make it to a booking. The other 50% get lost…
Google catches, Meta creates: why an online store needs both channels
TL;DR Google Ads works with people who are already searching for your product. Meta Ads shows the product to people who don’t yet know they need it. In…
Repeat buyers — the cheapest traffic: retention for e-commerce
The average e-commerce spends $8–15 to acquire a new customer and $2–4 to bring back an existing one. When your LTV/CAC is below 3, the problem isn’t traffic…
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