Why you should not launch TikTok Ads at the start: channel prioritization
A startup aesthetic medicine clinic came to us with the request “we want TikTok Ads, the young audience is there.” Budget $800/mo, product on the market for 3…
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Why advertising through the “Promote” button in Instagram does not work
TL;DR Advertising through the “Boost” button on Instagram seems like a simple solution: tap, pay 1,000 UAH, get impressions. But the math is brutal: CPM is 2-3 times…
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