What to do with multiple websites: consolidation or multi-channel approach
In practice 6 out of 10 clients come with 2-5 sites living parallel lives. The question “merge or not” has no universal answer — it depends on the…
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Blog · #Strategy
Useful materials on marketing, SEO, PPC and AI
How advertising solves the problem of high refusals due to price
If 60-70% of your leads refuse with the phrase “too expensive,” the problem isn’t the price and isn’t the ad budget. In 8 out of 10 LeadPrice clients…
Do you need a CRM to track marketing effectiveness: breakdown of a real failure
In September 2023 one of our clients (a medical clinic, Kyiv) lost 847,000 UAH in net profit because they had no proper CRM. They were running Google Ads…
Why businesses lose money advertising all services at once
An aesthetic medicine clinic launched advertising for 47 services at once. Budget $2,400/mo, the result — 23 leads a month at $104 per lead in a niche where…
How ad budget scaling works: the math people ignore
An e-commerce client raised their Meta Ads budget from $1,000 to $3,000/mo (+200%), expecting three times the sales. They got +38% orders and CPO rose from $12 to…
Repeat clients vs new: how retention economics change marketing
In 2024-2025 the cost of acquiring a new customer (CAC) grew 34% on average across Ukraine because of rising bids in the Meta and Google auctions. Meanwhile, businesses…
Traffic vs sales: why 50,000 visitors brought $0 revenue
In February 2023 an e-commerce project selling premium electronics got 47,300 site visitors in a month. Spend on Meta + Google Ads — $8,200. Revenue for that same…
Why you should not launch ads before the site is ready
TL;DR Over 5 years of work we’ve seen dozens of businesses spend $3,000-8,000 on advertising BEFORE the site was ready to convert. The typical scenario: they launched Google…
How marketing reduces the risk of dependence on a single supplier
Dependence on a single supplier isn’t just a logistics problem — it’s a question of business survival. In LeadPrice practice 6 out of 10 B2B clients come to…
Marketing vs mono-dependence: how to diversify supply channels
Dependence on one supplier is a business risk on the level of “one client = 80% of revenue.” Marketing here isn’t about advertising but about systematic work with…
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