Repeat customers more important than new: the math of retention
In 80% of projects LeadPrice analyzed, clients focused on acquiring new customers and lost 40-60% profit through missing repeat sales work. Math is simple: if your CAC (customer…
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Blog · #Strategy
Useful materials on marketing, SEO, PPC and AI
Why a single product sells better than the full catalog: focus in advertising
Businesses with 5-20 items on their price list instinctively want to advertise everything at once — so “the client sees the choice.” In practice this produces a CAC…
SEO for a well-known brand: why clients come but profit falls
TL;DR You have a recognizable brand; clients arrive via a direct link or by searching the company name. Why invest in SEO? A real case: an aesthetic medicine…
What to do if reality turns out pessimistic: risk exit strategy
TL;DR In 40% of new marketing campaigns the first month shows numbers below forecast. That’s normal — auctions, seasonality, competition. That isn’t the problem. The problem is that…
Substitute phone numbers for a clinic: how to know where patients really come from
68% of medical clinics’ budgets go into channels that aren’t tracked end to end — the director thinks Google brings 40 bookings when it’s really 12, and the…
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