Conversion to payment 20%: traffic or sales team?
TL;DR If your lead→payment conversion falls below 20%, the problem isn’t the traffic. In 73% of such cases we diagnose a failure at the lead-handling or deal-closing stage.…
Blog
Blog · #Strategy
Useful materials on marketing, SEO, PPC and AI
How many students your team can realistically handle: calculating the limit before running ads
In 6 out of 10 education projects that come to us asking to “increase lead flow”, the real problem isn’t lead volume — it’s that the team physically…
Catalog landing page: how to collect wholesale leads in exchange for the price list
A classic B2B catalog landing page with a “leave your email → get the price list” form converts at 3-7% in weak implementations and 12-18% in good ones.…
End-to-end analytics: when you need it and when it is a money sink
End-to-end analytics isn’t a must-have for every business. In LeadPrice practice 4 out of 10 clients who want to “set up end-to-end tracking” aren’t actually ready for it…
SEO or PPC: which to launch first depending on your revenue
The question “SEO or PPC” has exactly one correct answer — it depends on your current revenue. If you’re at $0-5K/mo, PPC will bring the first money in…
How to measure digital marketing effectiveness: metrics and tools
73% of businesses in Ukraine measure the effectiveness of digital marketing wrong — they look at clicks and reach instead of real money. In LeadPrice practice we see…
Pessimistic scenario in marketing: how not to burn budget when the plan does not work
In 60% of projects the first 2-3 months show results below forecast. A pessimistic scenario isn’t a failure, it’s a signal to change tactics. In our experience at…
SEO for a known brand: how we lost 40% of traffic thinking “they already know us”
In 2022 one of our clients — a regional clinic chain with 70% brand awareness in its city — decided to cut its SEO budget. The argument: “People…
Google Ads vs Meta Ads: framework for choosing the channel for your business
TL;DR Google Ads vs Meta Ads isn’t a question of “which is better,” it’s a question of “which works for your business model right now.” Over 5 years…
Why you should not launch TikTok Ads at the start: channel prioritization
A startup aesthetic medicine clinic came to us with the request “we want TikTok Ads, the young audience is there.” Budget $800/mo, product on the market for 3…
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