Does small business need ads: breakdown of 8 phone numbers, 5 locations
TL;DR The owner of a local service business with 8 rooms across 5 cities spent 47,000 UAH on Google Ads + Meta over 4 months. The result: 12…
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Useful materials on marketing, SEO, PPC and AI
Traffic vs sales: why 50,000 visitors brought $0 revenue
In February 2023 an e-commerce project selling premium electronics got 47,300 site visitors in a month. Spend on Meta + Google Ads — $8,200. Revenue for that same…
How to manage ads for a dynamic assortment that changes daily
TL;DR If your product range changes every day — stock, prices, new items — managing advertising by hand turns into hell. In LeadPrice practice 6 out of 10…
Why advertising through the “Promote” button in Instagram does not work
TL;DR Advertising through the “Boost” button on Instagram seems like a simple solution: tap, pay 1,000 UAH, get impressions. But the math is brutal: CPM is 2-3 times…
Why you should not launch ads before the site is ready
TL;DR Over 5 years of work we’ve seen dozens of businesses spend $3,000-8,000 on advertising BEFORE the site was ready to convert. The typical scenario: they launched Google…
How marketing reduces the risk of dependence on a single supplier
Dependence on a single supplier isn’t just a logistics problem — it’s a question of business survival. In LeadPrice practice 6 out of 10 B2B clients come to…
Marketing vs mono-dependence: how to diversify supply channels
Dependence on one supplier is a business risk on the level of “one client = 80% of revenue.” Marketing here isn’t about advertising but about systematic work with…
Repeat customers more important than new: the math of retention
In 80% of projects LeadPrice analyzed, clients focused on acquiring new customers and lost 40-60% profit through missing repeat sales work. Math is simple: if your CAC (customer…
Why a single product sells better than the full catalog: focus in advertising
Businesses with 5-20 items on their price list instinctively want to advertise everything at once — so “the client sees the choice.” In practice this produces a CAC…
Why AI content for link building does not harm rankings: LeadPrice methodology
In 2024, 67% of SEO specialists use AI to generate content for link building (Ahrefs data). Google has officially stated that AI content doesn’t violate its Guidelines if…
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