What to do if competitors are also actively advertising
When every competitor is advertising actively, 90% of businesses do one thing — raise their bids in the auction. That’s the fastest way to burn a budget. At…
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Useful materials on marketing, SEO, PPC and AI
Why focus on one service brings more leads than a catalog “for everyone”
TL;DR Businesses lose 40-60% of potential conversions when they try to advertise their entire range at once. At LeadPrice we’ve seen this in 8 out of 10 clients…
How to track calls and offline conversions from ads: a working framework
In 68% of businesses running online advertising, part of the conversions come through phone calls — but most can’t see which channel/campaign/ad brought them. The result: you spend…
SEO for a well-known brand: why it is not a waste of money
In 2023 one of our clients in B2B manufacturing lost ₴2.8M in potential profit over 9 months because of one belief: “Everyone knows us already, SEO is for…
Why one-time SEO does not work: breakdown of a set & forget strategy failure
A client invests $3,000 in SEO, reaches the top-3 for 12 key queries in 4 months, gets 340 organic leads in the first 6 months. The decision: “Everything…
Why SEO takes time: breakdown of typical mistakes and realistic timelines
In March 2023 we took on an e-commerce client (clothing) who, 2 months before coming to us, had paid another agency $4,200 for “turnkey express SEO.” The result:…
Site conversion 0.5%: when to fix the site, not pump traffic
A client came with a 0.5% site conversion and the request “give us more traffic.” In 3 months they burned $8,400 on ads and got 84 requests instead…
Why the first month of ads is a test, not a result
TL;DR The owner of an e-commerce brand spends $2,000 on Meta advertising in the first month. Gets 47 leads, 3 sales worth $840. Does the math: spent $2,000,…
ROAS 5 but no money: why a “good report” ≠ profit
TL;DR A client arrives with a Meta Ads report: ROAS 5.2, spent $3,000, revenue $15,600. Looks perfect. But two months later the owner says: “there’s no money in…
In-house marketer vs agency: when you need both
The question “hire an in-house marketer or hand it to an agency” is wrong from the start. In 80% of cases the optimal model is hybrid: an internal…
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