SEO for a well-known brand: why 60% of traffic is lost
An aesthetic medicine clinic with a 7-year history and 40% of clients coming from referrals dropped SEO because “everyone in the city already knows us.” 18 months later…
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Useful materials on marketing, SEO, PPC and AI
Why one-time SEO does not work: breakdown of a real $12K failure
An average e-commerce business with $40K/mo in revenue spent $12K on “full turnkey SEO optimization.” In 4 months the site reached the TOP-5 for 23 keywords. Eight months…
Why SEO takes time: breakdown of a client failure with $15K turnover
In September 2023 the owner of an online store of premium watches with $15K/mo in revenue came to us. Four months earlier he’d paid another agency $2,800 for…
Why the previous ads did not work and what will be different this time
In 5 years of working with 250+ clients we’ve heard the phrase “we’ve already tried advertising, it didn’t work” in 78% of incoming requests. The average business manages…
SEO or PPC: where to start depending on business revenue
In 2024 we audited 47 clients who came with the question “which is better — SEO or paid search.” In 41 of 47 cases the previous agency had…
Conversion to payment below 20%: is the problem in traffic or in your sales?
When inquiry-to-payment conversion falls below 20%, the business owner’s first reaction is “marketing is bringing the wrong people.” In 73% of cases from our practice that assumption turns…
5,250 appointments for FZone: how we scaled an aesthetic medicine clinic over 38 months
Over 38 months of working with the aesthetic medicine clinic FZone we generated 5,250 patient bookings. The average cost per booking stayed in a healthy range of 800-1,200…
How much a dental appointment should really cost — real numbers breakdown
A dental clinic owner in Kyiv came to us asking for “more bookings”. Ad budget — UAH 30,000/mo, cost per booking — UAH 48. Sounds great. But 4…
Why a cheap $300 agency costs more than an $800 one
The owner of an e-commerce business with $45K/mo in revenue hires an agency at $300/mo instead of $800/mo. In 4 months he loses $18K on ineffective campaigns, spends…
How marketing reduces business dependence on a single supplier
Dependence on one supplier isn’t only the risk of a terminated contract. It’s a loss of control over pricing, timelines, quality and growth strategy. In LeadPrice practice 4…
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