The Kviten residential complex – an audit of ad performance and raising its effectiveness
An ad audit for a residential complex with subsequent optimization and repackaging
Key project metrics
Who the client is
A large Ukrainian construction company building residential and commercial real estate. The project is a 9-story comfort-class residential complex in Kyiv’s Darnytskyi district with infrastructure and smart apartments. At the time of the audit the project had sold 3 apartments in 6 weeks.
What the client needed
Audit the online advertising performance and give recommendations for raising its effectiveness. The project wasn’t packaged as a finished product; the emphasis was on floor area rather than the apartments’ advantages.
What we did
Emergency help for the project
We updated the logo, developed 3D apartment layouts, and introduced correct pricing and installment terms. We connected call tracking to monitor inquiries on every page of the site.
Launching conversion traffic
We set up Google analytics to track conversions. On Facebook we added a new lead form with specific questions and launched a conversion campaign. On Google we added branded campaigns and remarketing.
Developing the ad materials
We developed a new ad banner design based on the project’s updated visual concept.
Packaging the complex as a product
We created a new image for the project and redesigned the complex’s visualization. For each apartment type we added individual pages with detailed information and 3D layouts.
Website optimization
We improved the site’s structure and design for today’s users. Users get all the information they need in a convenient format and can browse the apartment options.
Results achieved
What it gave the client
The comprehensive approach delivered significant growth in requests and successful deals. The optimized advertising, the project’s new image and the improved website caught the attention of potential investors and prompted them to buy.
Screenshots and creatives
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