Student enrollment for a music studio
Student enrollment for a music studio through search advertising
Key project metrics
Who the client is
A music studio offering vocal, guitar, piano and bass guitar lessons. During our collaboration it expanded and opened a second branch.
What the client needed
Increase the volume of qualified leads and lesson sign-ups for specific areas of study. Attract requests from people with a high intent to sign up for lessons.
What we did
Launching Google Ads search
We built advertising on search queries with a high intent to sign up for lessons.
A structure by area of study
We developed separate search campaigns for each area (vocals, guitar, piano, bass guitar) to control budgets and precisely manage performance for each service.
Semantics and keywords
We collected and clustered keywords by area and added negative keywords to cut off non-target queries.
Ad copy
We wrote ads reflecting the lesson format, competitive advantages, teacher level, location and the target audience’s intent.
Continuous optimization
Regular work on search queries, bids and ads; scaling effective campaigns and switching off ineffective ones.
Results achieved
What it gave the client
The flexible search campaign structure ensured the studio’s stable presence in search results and made it easy to adapt when the second branch opened. The studio consistently receives qualified requests for every area of study.
Screenshots and creatives
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