E-commerce business (NDA)
E-commerce business: 4.4 thousand subscribers at $0.94 each
Key project metrics
Who the client is
A client in the info-business niche — an e-commerce business course. Works with several target audiences: from the general public to professional groups.
What the client needed
Gain a large number of quality subscribers who then sign up for the course. The target KPI: no more than $1.1 per subscription.
What we did
Developing the launch strategy
We defined the approach to the project and prepared a detailed brief for creating the creatives.
Testing the target audiences
We ran boosted posts to a broad audience, entrepreneurs, students and pregnant women. We found the broad audience and the entrepreneur audience worked best.
Combined ads and a funnel
We used both ads and boosted posts, and launched a chatbot funnel to a mini-course.
An SMS campaign with a code word
We launched SMS advertising with effectiveness tracked through a dedicated code word. It worked well but burned out after 3 weeks.
A relaunch in a different format
We relaunched a talking-head video as a post. It held up for 1.5 months.
Optimization via the profile visits strategy
We launched the “Instagram profile visits” strategy, which cut the cost per click by 20% and lowered the cost per subscriber.
Results achieved
What it gave the client
Thanks to testing different audiences, formats and strategies we gained the target number of subscribers at a price below the set KPI. The broad audience, entrepreneurs and the profile visits strategy proved the most effective.
Screenshots and creatives
Get a free analysis of your business
We’ll show what results are possible in your niche and what the first steps should be.