ROAS X2.83 for a chandelier store
Social media advertising: 289 leads in 15 days
Key project metrics
Who the client is
An online lighting store on Prom.ua with a small offline shop. It needed to attract quality clients through social media.
What the client needed
Launch Facebook and Instagram advertising to get leads. Increase sales and attract requests.
What we did
Marketing audit
We analyzed the most effective directions and competitors to define the strategy.
Audience and USP
We defined the target audience and formed a unique selling proposition.
Creatives and testing
We created about 10 ads and ran a series of A/B tests to find the most effective variants.
Campaign setup
We launched and managed the ad campaigns through Facebook Ads Manager, optimizing budget and conversions.
Marketing funnels
We updated the Customer Journey Map and created automated marketing funnels.
Remarketing
We set up standard and dynamic remarketing to re-engage the audience.
Results achieved
What it gave the client
A comprehensive approach to Facebook and Instagram advertising gave the client fast results: 289 leads in 2 weeks at a low acquisition cost. It proved the effectiveness of the right strategy and optimization for this business.
Screenshots and creatives
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