A 188% increase in requests for the website of a family entertainment center chain
188% more requests for a family entertainment center
Key project metrics
Who the client is
A chain of family entertainment centers specializing in children’s birthday parties and banquets. The main promotion region is Odesa. The client was looking for new client acquisition channels and ways to optimize ad spend.
What the client needed
Double the number of children’s banquet bookings and attract a new target audience actively searching for children’s birthday party services. Raise brand awareness through different advertising channels.
What we did
Optimizing the search campaigns
Reconfiguring and optimizing the Google Ads search campaigns for the target audience searching for children’s birthday parties.
Reconfiguring the conversion goals
We set a successful form submission as the primary goal, with a phone number click as a secondary metric, so that the machine learning system optimized as precisely as possible.
Launching a Performance Max campaign
We launched branded advertising and a Performance Max display campaign to reach a wider audience across Google’s channels.
Website audit and improvements
We audited the website and improved the landing pages to raise conversion quality.
Continuous optimization
We carry out systematic optimization of the ad campaigns based on data and results.
Results achieved
What it gave the client
Over 12 months, comprehensive optimization of search and display advertising in Google increased bookings by 188% and significantly improved ad spend efficiency. The client gained sustained growth in new customers and higher brand awareness in the target region.
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