4,195 registrations at $1.29 each on a dropshipping and wholesale platform
4,195 registrations on a dropshipping platform in 3 months
Key project metrics
Who the client is
A dropshipping and wholesale goods platform. The target audience is dropshippers, wholesale buyers and online store owners. Based in Ukraine.
What the client needed
Increase the number of site registrations and Telegram channel subscribers within 3 months. Optimize the cost of client acquisition.
What we did
Strategy and analysis
We built hypotheses about audiences and creatives. We studied competitors’ USPs and analyzed their ad materials.
Developing the creatives
We created static banners and talking-head videos. We tested different audiences and ad formats.
Testing hooks
We ran videos with the same core content but changed the first 3 seconds. That let us quickly understand what resonated with the audience.
Campaign optimization
We analyzed the placement breakdowns, scaled the most effective campaigns and switched off the unprofitable ones. We cut the cost per result by ~20% by moving to video.
Telegram Ads strategy
We tested channels in small groups to calculate CPA quickly. We tested different hooks and text formatting. We periodically paused burned-out audiences and later resumed them.
Targeting optimization
We identified the best audience — men and women 18-45 with Advantage+. We minimized user and search targeting due to low efficiency.
Results achieved
What it gave the client
Thanks to systematic testing of creatives and targeting and constant campaign optimization, we quadrupled the number of clients and achieved a low acquisition cost. The platform gained over 4,000 new users over the working period.
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