Event agency (NDA)
Quality traffic for corporate events in wartime.
Key project metrics
Who the client is
An event agency specializing in corporate events and marketing activations. The client works on the Ukrainian market with a focus on high-margin corporate projects.
What the client needed
Attract quality traffic for corporate events, filter out non-target queries (weddings, children’s parties), and adapt the advertising to the realities of wartime and the Google auction.
What we did
Audit and preparation
We found errors in the previous campaigns, set up analytics and removed duplicate events. We approved a test budget of 20,000 UAH/mo and split the semantics by language and geography.
Launching structured campaigns
We created a new structure: separate campaigns for Ukrainian-language and Russian-language semantics, with Kyiv singled out with higher bids. We launched 3 search campaigns with creatives for corporate parties and New Year events.
Traffic clean-up and optimization
We systematically removed irrelevant queries through negative keywords (weddings, children’s events). We stopped the underperforming Russian-language campaign and redirected the budget to corporate events.
Bid optimization
Based on auction and CTR analysis we adjusted bids to lower CPC. We expanded the geography to Ukraine’s large cities and regional centers.
Improving site conversion
We prepared a technical brief for the developers. We recommended moving the request form higher, pinning the button on mobile and introducing open forms instead of pop-ups.
Results achieved
What it gave the client
In a short time we turned ineffective advertising into stable generation of quality corporate requests. The agency now gets the highest-margin projects, including tenders for large corporate events, with a qualitatively different level of conversion.
Screenshots and creatives
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