2,589 orders worth $207,715.71 with a ROAS of 5.23 for an online power tool and garden equipment store
2,589 orders and $207,715 in revenue for a power tool store
Key project metrics
Who the client is
An online store of power tools and garden equipment on the Ukrainian market. The client had no capacity to produce its own video creatives, so it needed alternative advertising solutions.
What the client needed
Increase the number of sales and keep the ratio of ad spend to margin (CMR) within the KPI. The task was complicated by changes in product supply during the project.
What we did
Market analysis and strategy development
We ran a detailed competitor analysis, identified the strengths and weaknesses of the offers and developed launch hypotheses. We created the ad creatives: static banners and videos with an AI avatar.
Testing creatives and audiences
We identified the most effective “audience – creative – offer” combinations that showed a higher ROAS. We analyzed lead quality via UTM tags to evaluate each ad set’s effectiveness.
Scaling and optimization
We created similar creatives with a similar message, ran similar offers and raised the budget on the existing campaigns. We tied the KPI to CMR for the client’s convenience.
Launching on TikTok
In the last two months we launched traffic on TikTok, using the already tested offers and messages. The video format proved especially effective for demonstrating the products and gave a steady flow of requests at a lower cost than Meta Ads.
Quality and CMR optimization
After the supply conditions changed we focused on lead quality and brought CMR down to 52.77%. We analyzed UTM tags and cut the less effective variants, reaching a CMR of 43.09% over the last three weeks on TikTok.
Results achieved
What it gave the client
The ad strategy proved effective: we earned $67,159.59 in margin on $39,745.05 of spend and maintained a stable level of sales even after the supply changes. The further potential lies in scaling the successful “audience–creative–offer” combinations and launching new products via TikTok.
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