Launching a TikTok ad campaign for an English school: 336 requests in 1 month. ROAS 353%
336 requests in a month on TikTok for an online English school
Key project metrics
Who the client is
An online English school serving students in Europe. The school wanted to increase its number of students through digital advertising channels.
What the client needed
Launch a TikTok ad campaign to attract new students. Generate quality requests with minimal acquisition costs.
What we did
Audience and platform analysis
We studied the target audience and the specifics of TikTok to adapt the creatives to prospective students’ needs and the platform’s style.
Developing the offer scenarios
We chose two key promo offers — “-70% on the 2nd month” and “buy 30, get 30 free” — adapting them to TikTok’s native format.
Preparing briefs for bloggers
We created a detailed brief for working with bloggers and editors, taking into account the specifics of the target audience and the platform.
Launching and optimizing the campaigns
We launched the ad campaigns with constant tuning and metric optimization for better efficiency.
Testing video formats
We experimented with different formats, angles and lighting, analyzing audience reactions to maximize engagement and conversion.
Results achieved
What it gave the client
An adaptive approach focused on the client’s needs and the platform’s specifics delivered 336 quality requests and a 353% return on investment. The school grew its student numbers thanks to efficient budget use and our creative strategies.
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