TikTok promotion of US car import services
903 leads in a month via TikTok for a car importer
Key project metrics
Who the client is
The company imports cars from the USA, South Korea and China into Ukraine. It’s an official representative of American auctions on the Ukrainian market. It offers both import-to-order services and cars ready for sale with documents and registration.
What the client needed
Attract clients for car import services and raise awareness of the option to buy electric cars. The main metric is traffic to the company’s lead forms.
What we did
Niche analysis and the chosen format
We determined that video marketing is the most effective format for promoting car import services. TikTok makes it possible to show the variety of cars and the details of the service visually.
A focus on electric cars
We chose electric cars as the campaign’s main product and developed scripts emphasizing their affordability and advantages over conventional cars.
Scriptwriting
We developed scripts following TikTok’s rules: clear messages, dynamics to hold the viewer’s attention, comparative car specs.
Preparation and launch
We gave the client ready scripts with shooting and editing recommendations. After receiving the materials we made edits and launched the ad campaign.
Audience optimization
We studied the demographics: 89% men, the highest CR in the 25–34 group (45.5%), 84% Android users. The results showed the importance of not narrowing the target audience.
Results achieved
What it gave the client
The client was pleased with the results: the TikTok leads were higher quality and cheaper than those from Facebook. Competent ad setup that accounts for the niche’s specifics, plus regular video content refreshes, allows the metrics to keep improving.
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