ROAS X10.2 for massage training courses
A massage therapist scaled her business through courses and advertising
Key project metrics
Who the client is
Iryna is a massage therapist in Kyiv. She planned to expand her business but faced a shortage of staff and a limited development budget.
What the client needed
Attract new staff and clients to expand the salons. Find a way to finance new locations without large upfront costs.
What we did
Marketing audit
We analyzed the current strategy and competitors to determine the optimal approach.
Launching paid media
We set up Facebook and Instagram advertising offering paid massage courses.
Campaign setup
We structured the budget, bids, audiences and conversion tracking in Facebook Ads Manager.
Creatives and copywriting
We developed effective ad copy and visual materials to capture attention.
Funnel automation
We created and configured the marketing funnels and remarketing.
Optimization and analytics
We continuously optimized the budget, costs and conversions based on data.
Results achieved
What it gave the client
Thanks to a comprehensive strategy of advertising massage courses, Iryna quickly attracted staff and financing for expansion. She opened 5 new salons and scaled the business without large start-up costs.
Screenshots and creatives
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