150 requests and a ROAS of x6 for a security company
Google Ads from scratch: 150 requests and a ROAS of x6 for a security company
Key project metrics
Who the client is
A local company selling and installing security systems, based in Dnipro and the region. When the project launched the company was only just entering the market, had never run ad campaigns before and worked with a limited budget.
What the client needed
Launch Google Ads from scratch correctly, build an effective advertising system and get the first real sales, not just clicks. The owner planned to run the ads himself going forward, so the system had to be simple and clear.
What we did
Semantics preparation
We collected commercial keywords with high purchase intent and split the campaigns by service area.
Google Ads setup
We launched the ads on a minimal budget, controlled bids manually and quickly cleaned the search queries of non-target traffic.
Ad creatives
We prepared simple banners for the services without overloading the design, and ads emphasizing locality, fast installation and a warranty.
Analytics setup
We did a basic analytics setup to track results and control spend.
Handing the system over to the client
We explained the logic of the advertising, showed how to control the budget and requests, and left a simple structure without complex automations.
Results achieved
What it gave the client
The advertising paid back dozens of times over already at the first stage of the launch. The client successfully ran the ads himself for about 6 months of stable operation on a monthly budget of 5–10 thousand UAH, using the system prepared by LeadPrice.
Screenshots and creatives
Get a free analysis of your business
We’ll show what results are possible in your niche and what the first steps should be.