Yeremchuk Dental: 671 leads for a dental clinic
Dentistry · Ivano-Frankivsk and Chernivtsi · Meta Ads
How we brought in 671 requests for a dental clinic in two cities at $7.8 per lead on a total budget of $5.2K
I want this result →Key campaign metrics
leads
Total number of requests from Meta Ads
cost per lead
Average cost per request across the two cities
budget
Total ad spend
reach
Unique users who saw the ads
CPC
Cost per ad click
CTR
Ad click-through rate
Results in Ivano-Frankivsk and Chernivtsi
We launched the campaign in two cities in parallel. Both showed a steady flow of requests at a comparable price.
Ivano-Frankivsk
Chernivtsi
What the client came with
The situation
Yeremchuk Dental is a dental clinic with branches in Ivano-Frankivsk and Chernivtsi. The clinic had a steady flow of patients from referrals but wanted to scale and fill the schedule in both cities.
Challenge
- Increase the number of new patients in both branches
- Get a steady, predictable flow of requests
- Keep the cost per lead within a range that pays back from the first visit
- Scale the result to two cities in parallel
What we did
Audience analysis
We researched demand for dental services in Ivano-Frankivsk and Chernivtsi. We identified the key segments: treatment, prosthetics, implants, aesthetic dentistry.
Meta Ads strategy
We created separate ad campaigns for each city with geotargeting. We tested different ad formats and audiences for each service area.
Creatives and copy
We developed a series of creatives for each segment. The emphasis was on trust (real photos of the clinic, the doctors, reviews) and specific advantages (painless treatment, a warranty, modern equipment).
Lead forms
We set up lead forms on Facebook and Instagram with a minimum number of fields for maximum conversion. Requests are passed automatically to the clinic’s administrators.
Optimization
A weekly analysis of results for each city. We switched off ineffective audiences and creatives and scaled what worked. We lowered CPC to $0.33.
Scaling
After getting stable results we gradually increased the budget, holding the cost per lead at $7.7-$7.9 in both cities.
Results that speak for themselves
Yeremchuk Dental
Dentistry · Meta Ads
Ivano-Frankivsk — 321 leads at$7.9
Chernivtsi — 350 leads at$7.7
What the client got
- A steady flow of new patients from two cities
- A cost per lead that pays back from the first visit
- A predictable ad channel that can be scaled
- A full schedule in both of the clinic’s branches
- Reach of 295K potential patients in the region
Meta Ads works for dentistry: with the right strategy, even in competitive niches you can get requests at $7-8 per lead.
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