150 requests at $9.21 each for a dental clinic
150 quality requests for a Lviv dental clinic at $9.21 each
Key project metrics
Who the client is
A dental clinic in Lviv specializing in prosthetics, pediatric dental treatment and implants. The goal was to increase bookings for these services and attract new patients.
What the client needed
Increase the number of bookings for prosthetics, pediatric dental treatment and implants through targeted advertising. Lower the cost of acquiring a quality request and maximize the conversion from chat to a real booking.
What we did
Service and audience segmentation
We split the services into three separate segments: implants (ages 30-60), prosthetics (ages 40-64), and children’s treatment (parents aged 25-40). For each group we developed separate creatives with different offers and set up target audiences.
Competitor analysis
We studied competitors’ popular services, price offers, USPs and ad creatives to determine the most effective approaches.
Developing the creatives
We created static and dynamic ad materials in the before/after format. We launched a quiz to attract leads and test audiences.
Testing and optimization
We tested native lead forms (which proved ineffective) and two landing pages. The quiz made it possible to cut the cost per lead by 34.21% through ad campaign optimization.
Scaling the campaigns
We scaled the most effective campaigns and switched off the ineffective ones. The best results came from the 30-60 group (broad audience), the 40-64 group (care, beauty, health) and parents aged 20-40.
Results achieved
What it gave the client
Thanks to smart audience segmentation and personalized creatives we attracted 150 quality requests at a minimal cost. A 17.33% conversion and a 728% ROMI show the strategy was right and brought the client a significant profit.
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