872 orders from TikTok Ads for a clothing brand
3,872 orders from TikTok in 1.5 months for a clothing brand
Key project metrics
Who the client is
A men’s and women’s clothing brand on the Ukrainian market. It offers basics, handmade items and dresses as a separate high-demand niche.
What the client needed
Launch large-scale advertising on TikTok and stabilize sales at a cost per conversion below 3 dollars. Bring buyers to the website and optimize the cost per order.
What we did
Built the campaign structure
We split the advertising into separate ad sets by category: women’s and men’s clothing, handmade items and dresses. That allowed more precise audience setup, message testing and separate budget control for each category.
Set up the ad account
We connected the TikTok Pixel, configured event tracking (Page View, Add to Cart, Purchase) and chose the “Conversions” objective. That ensured correct analytics and optimization for purchases.
Prepared UGC creatives
We created vertical UGC-style videos with trending TikTok sounds. We showed the clothing in real life: the street, a café, a mirror — with emotion and demonstration in motion.
A/B tested the creatives
We ran 3–5 creatives per campaign, testing the hook, the first-second copy, video length, colors and models. We quickly identified the winning combinations and scaled them.
Results achieved
What it gave the client
TikTok proved an effective platform even for selling clothing. Thanks to a flexible campaign structure, native UGC content and constant data-driven optimization, we reached a steady flow of sales at a cost per conversion of 2.36 dollars and beat the original target.
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