Effective real estate advertising with Google Ads: how we attracted quality leads for a residential complex in Kyiv
Google Ads for real estate: 486 quality leads in 6 months
Key project metrics
Who the client is
A Kyiv developer specializing in selling apartments in new buildings. The client had worked with Google Ads before but ran into rising conversion costs and falling campaign efficiency.
What the client needed
Increase the number of qualified apartment purchase requests and optimize the ad campaigns. A comprehensive overhaul of the approach to ad management was needed.
What we did
Audit and diagnosis
We audited the ad account and the website. We found conversion tracking was missing or delayed, the campaigns lacked structure, and remarketing and audience segments weren’t being used.
Search campaigns
We launched campaigns on commercial queries (apartments in the district, residential complex + district name), on competitors’ brand queries, and on the complex’s own branded queries.
Display advertising
We rolled out campaigns with interest-based audiences (real estate, investment, renovation), launched Gmail campaigns to warm up leads, and created audiences based on competitors’ keywords.
Remarketing
We split the audience into segments: site visitors, apartment page viewers, and those who left a request but didn’t buy.
Optimization and monitoring
We regularly updated and analyzed the campaign results to keep the cost per lead at a comfortable level.
Results achieved
What it gave the client
In 6 months the client received a steady flow of quality leads and the first successful sales. The strategy we built kept the cost per lead at a comfortable level, which led to an extended partnership focused on maintaining a steady flow of requests.
Screenshots and creatives
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