🔒 NDA · GMB case
A specialized clinic in Kyiv: a baseline with a ÷3 fall
A specialized clinic in the capital. The “before our work” baseline — a 3× fall over 6 months. We show it as an example of a neglected profile with high growth potential.
📍 The capital
A specialized clinic in Kyiv
↓ a 3× decline
Category: Medical clinicPeriod: Apr–Sep 2026Status: NDA
GMB metrics · 6 months
Insights data: Apr–Sep 2026
585
Profile actions
over 6 months
~98
Monthly average
actions/mo
~140
Peak
peak in April
~140
Start
start
÷3
Trend
Apr → Sep
~50
Low
September (the low)
Screenshot from Insights
Performance → Overview
Performance → Overview. Period: Apr–Sep 2026 (6 months). Identifying elements (name, address, domain, logo) removed in line with the NDA.
Dynamics
What the trend shows — signs of neglect
- April: ~140 — the base was fine.
- May–July: a steady fall to 100.
- August: ~90 — below the stable line.
- September: ~50 — a critical level, time to act.
- The decline is steady rather than a one-off — the typical sign that content and review work have stopped.
GMB categories
What the profile captures in search
Primary: Medical clinic. Plus secondary categories for specific search clusters.
Vascular surgeonPhlebologistUltrasound diagnosticsLaboratoryGeneral practitionerConsultations
What works as a system
What’s in progress now
- An audit of the current state — categories, hours, photos, posts.
- Revising the clinic description and re-optimizing for the key queries.
- A 90-day content calendar.
- Restoring review work (a 100% reply rate).
- Setting the benchmark: back to 100-140/mo within 3 months.
The takeaway from this case
GMB is systematic work, not a one-off setup
A specialized clinic in the capital. The “before our work” baseline — a 3× fall over 6 months. We show it as an example of a neglected profile with high growth potential.