Soyuz Garantiya: 441 leads for a security agency in Dnipro in 8.5 months
Monitored security, physical security and CCTV installation. We launched analytics from scratch, addedcall tracking, chat and callback, and built a steady flow of leads across all three areas.
What the system delivered
Who they are and what they sell
Soyuz Garantiya is a security agency in Dnipro: monitored security for facilities, physical security and CCTV system installation. The task was to ensure a steady flow of inquiries across all three areas with predictable economics.
A steady flow of leads across three areas
Attract new clients for monitored security, physical security and CCTV installation in Dnipro. Build a system where each area produces a predictable number of requests and scales with the budget.
The problems we found at the start
- A complete lack of analytics: no call tracking, no way to attribute calls to the ads.
- The site had no online chat or callback button — some warm inquiries were being lost.
- A weak selling structure on the site: errors in page logic, no clear CTAs, AI-generated photos and content.
- Without data it was impossible either to evaluate the advertising or to optimize the campaigns.
The steps that produced 441 leads
- We connected call tracking for full accounting of calls from the ads.
- We installed an online chat — an additional inquiry channel.
- We added a callback button — it raised the site’s conversion.
- We launched a Performance Max campaign covering the three areas.
- We launched a search campaign on target queries for monitored security, physical security and CCTV installation.
- We regularly give the client site recommendations — improvements happen step by step.
- We systematically scale and optimize the campaigns while preserving efficiency.
Data from the ad account
What the client got in 8.5 months
- 441 leads in ~8.5 months — a steady flow across all three areas.
- A cost per lead of 874 UAH — competitive for the B2B security services niche.
- Month over month the number of leads grows while CPL holds or falls.
- Lead quality is improving — bigger clients with bigger facilities are coming in.
- The site is gradually improving per our recommendations, which lifts conversion.
- Advertising has become a stable new-client acquisition channel for the agency.
Package: Google Ads + analytics + call tracking
We’ll launch analytics from scratch, connect call tracking and chat, and build campaigns for your service areas with a predictable CPL.