Promoting a roller blind and roller shutter store: 30% more requests from the second month of work
Launching paid search for a roller blind store in wartime
Key project metrics
Who the client is
An online store selling modern, high-quality roller blinds and roller shutters across Ukraine. The client was relaunching the business after a pause caused by the war.
What the client needed
Launch paid search to restore the store’s sales in wartime conditions. Reach profitability on a reduced ad budget and rebuild demand for the products.
What we did
Preparing the ad account
We approved the categories to promote, adjusted the daily budget to account for its reduction, excluded regions with active hostilities, and configured the geo-targeting.
Launching test campaigns
We launched ad campaigns in test mode across all of Ukraine and separately for Kyiv to determine the most effective settings.
Monitoring and adjustment
Based on the first month’s results we adjusted budgets and bids. We tested the regions excluded earlier, taking the growing seasonal demand into account.
Results achieved
What it gave the client
We practically restored pre-war figures on a budget cut in half. It proved that even in difficult conditions the right paid search strategy delivers a substantial result and keeps the business afloat.
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