90 purchases and a ROAS of 7.6 in 2 months for a jewelry brand
A ROAS of 7.6 and 90 purchases for a jewelry brand in 2 months
Key project metrics
Who the client is
A jewelry brand specializing in jewelry and rings. Before working with us it ran advertising chaotically, with no systematic campaign structure or optimization.
What the client needed
Reach a ROAS of 7 and build a stable launch system in Meta Ads. Move from one-off campaigns to systematic work with regular creative testing, work with different audiences and results-based optimization.
What we did
Set up the technical base
We installed the Meta Pixel on the site and connected the Conversion API for correct conversion tracking and campaign learning.
Built the ad funnel
We engaged the warm audience, launched retargeting to bring users back, and connected lookalike audiences to find new clients.
Structured the campaign launches
We replaced boosting individual posts with full campaigns featuring several creatives for systematic testing of different visuals and messages.
Tested formats and audiences
We launched the carousel format and tested interest-based ad groups and a broad audience without detailed targeting.
Optimized for profitability
We focused on rings as a high-margin category and added an installment offer to boost sales.
Results achieved
What it gave the client
Thanks to systematically built ad campaigns, a solid technical base and a focus on profitable categories, we exceeded the target ROAS and held an optimal client acquisition cost without any drop in sales volume.
Screenshots and creatives
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