ROAS X5.37 for a floor screed renovation campaign
ROAS X5.37 for a floor screed renovation campaign
Key project metrics
Who the client is
The company provides floor screed services — leveling the base for tiles, laminate and other coverings. The average service ticket: $1,000 – $20,000. Operating geography: Kyiv and the Kyiv region.
What the client needed
Create a steady flow of leads and automate their processing. The company needed a reliable client acquisition system in a high-ticket niche.
What we did
Marketing audit and analysis
We ran an audit to determine the optimal strategy and analyzed competitors. We found that in the Kyiv region competition in paid traffic is practically nonexistent.
Paid media setup
We developed a comprehensive strategy for Instagram, Facebook and Google Ads. We set up campaigns with the right structure of budget, bids, keywords and audiences.
Landing page optimization
We developed effective ad copy and visuals. We ran A/B tests to raise landing page conversion.
Funnel automation
We created and automated the marketing funnel. Requests go straight into the CRM as soon as contact details are left.
Remarketing and optimization
We set up standard and dynamic remarketing. Continuous optimization of budget, costs and conversion metrics.
Results achieved
What it gave the client
In 3 months of work we achieved a steady flow of requests in a high-ticket niche. Full process automation and business scaling with minimal competition in paid channels.
Screenshots and creatives
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