997 inquiries at $3.86 each for a dental clinic
997 dental clinic inquiries at $3.86 per click
Key project metrics
Who the client is
A dental clinic in Odesa providing a full range of services, from teeth cleaning to implants and orthodontics. The clinic was facing low conversion and little trust from potential clients in its services.
What the client needed
Increase the volume of bookings and ensure a steady flow of clients. The core metric was to reach $18 per booking, but the main goal was to raise trust in the clinic and convert chats into real bookings.
What we did
Split the budget by procedure
We developed a comprehensive strategy split by individual services, plus a competitor analysis: we studied the popular services, prices, USPs and ad creatives.
Created a variety of creatives
We developed static layouts, motion graphics, talking-head videos and UGC content for maximum audience reach.
Tested audiences and formats
We selected the most effective campaigns and switched off the unprofitable ones. Before/after creatives and UGC content worked best.
Optimized direct-message communication
We provided recommendations on handling chats and consistently following up on old conversations to raise conversion.
Focused on budget-friendly services
The main budget went to inexpensive procedures so that people first got to know the clinic, gained confidence in the doctors’ competence, and then moved on to pricier services.
Results achieved
What it gave the client
The clinic gained a steady flow of bookings thanks to a combination of inexpensive services to attract the audience and quality content to build trust. Crystal-clear offers and optimized direct-message handling significantly raised the conversion from chats into real bookings.
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