$900,838 in sales with a ROAS of 12.75 in the clothing niche
$900,838 in sales with a ROAS of 12.75 in the clothing niche
Key project metrics
Who the client is
An Instagram shop with its own women’s clothing production and potential in 3 Ukrainian cities. The client was looking for ways to scale sales without depending on the cost per purchase.
What the client needed
Scale the advertising to increase sales volume while holding the cost per purchase. Keep ROAS no lower than 10.
What we did
Launching organic posts
We ran posts from the Instagram account featuring the current product range.
Testing the creatives
We tested 1 creative on several audiences at once via boosted posts and Ads Manager.
Budget distribution
We scaled by increasing the number of ad campaigns instead of inflating the budget of a single campaign.
Parallel campaigns
We ran boosted posts and ad campaigns on the same publications with the goal of profile visits.
Traffic targeting
We focused on page traffic both through boosted posts and through Ads Manager to expand the audience.
Results achieved
What it gave the client
The strategy of spreading the budget across many campaigns achieved a ROAS of 12.75 on total spend of $65,531.80. The client got scalable advertising without any drop in efficiency metrics.
Get a free analysis of your business
We’ll show what results are possible in your niche and what the first steps should be.