An offline IT school for children (NDA)
Enrolling children in IT courses through targeted advertising
Key project metrics
Who the client is
An offline school of IT specializations for children aged 9-15 in Kyiv and Odesa. The training targets the local market with an average ticket of 17,000 UAH per course.
What the client needed
Bring in 150 leads a month for children’s IT courses at a maximum cost of $15 per lead. Solve the problem of local traffic, which is traditionally more expensive.
What we did
A strategy per city
We prepared separate creatives, copy and communication for Kyiv and Odesa, taking local specifics into account.
Placement optimization
We first launched on general placements, then split the advertising separately between Facebook and Instagram for better targeting.
Launching a quiz as the landing page
Instead of the website ($20-25 per request) we developed a quiz, which significantly lowered the acquisition cost.
Testing landing pages
We tested three options: the website, a quiz and a lead form — to find the best-converting one.
Results achieved
What it gave the client
We hit the KPI of under $15 per lead in both cities thanks to placement segmentation and introducing the quiz as the landing page. The client received the required number of quality leads at an acceptable cost.
Screenshots and creatives
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