ROAS: X4.57 for residence registration consulting services
ROAS X4.57 for registration consulting in Kyiv
Key project metrics
Who the client is
A company providing residence registration consulting services in Kyiv. It needed to develop a client acquisition channel through social media.
What the client needed
Launch promotion on Facebook and Instagram. The main goal was to increase the number of leads from social media.
What we did
Marketing audit and analysis
We ran an audit to determine the optimal strategy and analyzed competitors.
Strategy and targeting
We defined the target audience, formed a competitive offer and built a marketing strategy for Instagram and Facebook.
Testing ad materials
We created about 10 ads and ran a series of A/B tests to find the most effective variants.
Campaign setup
We set up and managed the ad campaigns in Facebook Ads Manager, and developed effective ad copy and visuals.
Funnel optimization
We updated the Customer Journey Map, created and automated the marketing funnels, and set up remarketing.
Management and analytics
We optimized the budget, costs and conversion metrics, and handled analytics and reporting.
Results achieved
What it gave the client
A comprehensive approach to social advertising delivered 281 leads in a month with a high ROAS of 457%. The client gained a stable client acquisition channel with a predictable acquisition cost.
Screenshots and creatives
Get a free analysis of your business
We’ll show what results are possible in your niche and what the first steps should be.