Student education in Slovakia and the Czech Republic (NDA)
We cut the cost per lead from $20 to $3.22 through a quiz and video
Key project metrics
Who the client is
The company specializes in educating Ukrainian students in Slovakia and the Czech Republic. The goal is to attract parents who want to send their children to study abroad.
What the client needed
Get targeted leads from parents aiming to enroll their children in educational institutions in Slovakia and the Czech Republic. The KPI set: a maximum of $7 per lead.
What we did
Developed the launch strategy
We developed a project launch strategy accounting for the specifics of both countries.
Prepared the creatives and copy
We created static creatives and communication for the Czech Republic and Slovakia separately. We split the traffic between Facebook and Instagram.
Used video content
We launched clips from an interview with the founder about studying in Slovakia. The first result: 64 leads at $11.50 — above the KPI because of the site’s low conversion (1.5%).
Created a quiz
Instead of the website we launched an interactive quiz with an enrollment checklist as the lead magnet. We split the campaign by platform with new video creatives.
Launched an additional offer
Four weeks after the war began we launched a separate offer for parents of children entering a Slovak college after 9th grade: 150 leads at $3.82.
Results achieved
What it gave the client
By switching the landing page to a quiz and adding live video and a lead magnet, we cut the cost per request from $20 to $3.82 and stayed within the KPI. Over the whole period we attracted 625 quality leads on a modest ad spend.
Screenshots and creatives
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